Job Description

Global Operations



TikTok Shop - Growth Strategy Manager (Merchandise Supply)



Location

:



London



Employment Type

:



Regular



Job Code

:



A39533



Responsibilities



About the team

The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.



About the role

We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.

Responsibilities:

1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise supply growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.

2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.

3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.

4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.

5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.



Qualifications



Minimum Qualifications

1. Bachelor's degree or above, with 1-3 years of experience in business analysis, CRM analysis, or data analytics within the e-commerce industry preferred.

2. Strong analytical and problem-solving skills, with experience in SQL, R, or Python; familiarity with BI tools (such as Tableau or Power BI) is a plus.

3. Self-starter and fast learner, with an entrepreneurial mindset, strong judgment, and the ability to think independently.

4. Results-driven, with a strong sense of ownership and the ability to work closely with business teams to drive measurable impact.

5. Excellent communication and cross-functional collaboration skills, capable of conveying complex analytical insights to diverse stakeholders and influencing decision-making.



Preferred Qualifications

1. Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.

2. Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.

3. Ability to thrive in ambiguity, adapt to change, and persist through challenges.



Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.