Job Description

Global Operations



TikTok Shop - Campaign Strategy & Growth Manager



Location

:



London



Employment Type

:



Regular



Job Code

:



A56363



Responsibilities

About the Team:

MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

About the Role:

We are seeking a proactive and results-driven Seller Content Growth Manager to accelerate content penetration and content diligence across our seller ecosystem. This role is critical in helping sellers unlock growth opportunities through effective content strategies, tailored initiatives, and scalable engagement programs. You will be responsible for identifying seller segments and blockers, designing targeted solutions, and ensuring sellers adopt best practices that drive long-term success.



Working cross-functionally with education, operations, and community teams, you will ensure that sellers receive the right support, knowledge, and motivation to continuously improve. This is a unique opportunity to shape seller growth at scale while creating meaningful impact for our platform and ecosystem.

Responsibilities:

Seller Analysis & Segmentation: Identify seller segments, challenges, and adoption barriers using data-driven insights. Segment sellers by tier or problem type and design tailored solutions for each group. Program Development & Execution: Design and execute initiatives that increase seller content penetration and diligence. Develop frameworks to monitor and measure program success, ensuring continuous optimisation. Collaborate with education teams to create sustainable training and knowledge-sharing mechanisms. Growth Monitoring & Reporting: Track seller performance and engagement metrics to assess content impact. Report insights and recommendations to leadership, ensuring alignment with strategic goals. Seller Engagement & Outreach: Develop outreach strategies that drive high seller engagement with growth programs. Act as the bridge between sellers and internal teams, surfacing seller feedback to improve solutions. Foster a community-driven environment where sellers feel supported and motivated. Cross-Functional Collaboration : Partner with internal stakeholders across product, operations, and mass account managers. Ensure alignment and scalability of programs that enhance seller experience and growth.

Qualifications

Minimum Qualifications:

Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience). Proven experience in e-commerce, seller operations, content strategy, or growth-focused roles. Strong analytical and strategic thinking abilities, with expertise in turning insights into action. Excellent operational and project management skills, with a detail-oriented execution mindset. Familiarity with e-commerce content management, seller incubation, and industry trends.

Preferred Qualifications:

Creative, innovative thinker with a problem-solving mindset and ability to build scalable solutions. Strong interpersonal and communication skills, with ability to influence cross-functional teams. Self-motivated, adaptable, and comfortable working in a fast-paced, evolving environment. Basic SQL knowledge - Able to create queries & link tables.

Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.