Job Description

TikTok Short Video Creator - Beauty & Lash Brand

Location: [London / Remote within UK]

Type: Part-time / Freelance, with potential to covert to full-time job

About Us

We are a fast-growing beauty brand focused on premium lash products - comfortable, flattering and made for everyday confidence. We're now expanding our TikTok content team and looking for a TikTok Short Video Creator who truly understands internet culture, trends and storytelling.

If you live on TikTok, think in hooks and transitions, and love turning ideas into scroll-stopping content, this role is for you.

Role Overview

You will be responsible for planning, shooting and editing short-form TikTok videos around our lash products and brand story. This is a part-time / freelance role to start, with a clear path to long-term collaboration and potential full-time position if we're a great fit.

We're looking for someone with solid hands-on experience and strong learning ability - you know how to study top-performing videos, benchmark against leading accounts and then turn those insights into high-quality, high-efficiency content.

Key Responsibilities

Create original TikTok videos (short form) featuring our lash products: Product showcases, GRWM, before/after, tutorials, tips & tricks, trends, memes, POVs, etc. Develop strong hooks, storytelling angles and concepts that fit TikTok culture and our brand tone Shoot and edit content vertically, optimised for TikTok (sound, pacing, text overlays, transitions) Research trends, sounds, hashtags and formats, and adapt them to our lash brand in a smart, non-copycat way Study and reference top-performing creators / top accounts, and translate those learnings into our own brand style Work with the founder/marketing team on content calendar, scripts, brand messages and campaign themes Analyse basic content performance (views, watch time, saves, comments) and suggest improvements Help build a consistent visual identity and personality for the brand on TikTok

Requirements

Solid, proven experience creating TikTok or Reels (please provide links/portfolio) Strong "short video sense" (??) - you understand trends, timing, memes, aesthetics and what "feels native" to TikTok Able to learn fast and systematically: Can study and mimic top-tier videos while keeping brand fit Can benchmark against leading accounts and extract patterns (hooks, pacing, structure) Have your own understanding of brand advertising scripts and how to turn them into native TikTok content Capable of producing high-quality content with good efficiency (from idea ? shoot ? edit ? upload) Rich short-form video ideas and inspiration; you're never "stuck with nothing to post" Skilled in shooting and editing short videos on phone or desktop (CapCut, Premiere, Final Cut, etc.) Good taste for composition, lighting, music and text - your content looks and feels modern Comfortable featuring your hands/eyes/face in content (or directing creators to do so) Genuine interest in beauty & lashes - you're curious about products, textures, looks and application Able to work independently, follow briefs and deliver on time Education: background in media, design, communications, marketing, film or related subjects is a plus (college / specialist institute preferred but not mandatory if your portfolio is strong) Good English communication skills (for internal communication and on-screen text)

Nice to Have

Previous experience working with beauty / makeup / fashion brands Experience optimising content for TikTok Shop or social commerce Basic understanding of UGC-style content and how to make ads that don't look like ads Ability to write short, catchy scripts or captions Experience collaborating with creators/influencers

What We Offer

Competitive project-based / hourly pay, with potential bonuses tied to content performance Free lash products for creation, testing and personal use Opportunity to grow into a core creative role, including: Leading content direction Managing content calendar Mentoring future creators as we scale Clear path to long-term cooperation and potential full-time role if we work well together A brand that actually listens to creative ideas - we want you to help shape our TikTok voice, not just "execute orders"
If you're passionate about beauty, love working with a growing lash brand, we'd love to hear from you.

Job Types: Full-time, Part-time, Temporary, Fixed term contract, Temp to perm, Apprenticeship, Freelance, Internship
Contract length: 12 months

Pay: From 500.00 per month

Benefits:

Employee stock ownership plan Profit sharing
Work Location: Hybrid remote in London E14 9TS