Job Description

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To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT UK&I IS LOOKING FOR A TRADE INSIGHTS MANAGER

SENIORITY LEVEL: management

FUNCTION: Trade Marketing - B2B

SALARY RANGE: Competitive salary + excellent benefits + market leading bonus

LOCATION: London, UK

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?

The Trade Insights Manager is heading up the Trade Insights Team and provides the business with reporting and data analytics. Ensuring easy access to key information that helps the business make informed decisions and helps drive the various routes to market.

What is the direct impact of this role on the team or organization?

Reports to: Head of B2B

Number of Direct Reports: 1

Core Relationships:

Internal - Organised Accounts, Independents & Symbols, LEX, Finance SP&I, Activation

External - Data Agencies, External Vendors

Geographic Scope: Local

ACCOUNTABILITIES

• Managing the Trade Insights team with responsibility of providing insights that enables fact-based decision making and initiatives that develops the business to grow share, turnover, and profit using a project management approach to define timing, volume, cost and quality within assigned projects and initiatives
• Driving Route to Market and Field Force Performance optimization, which includes:
• Providing accurate project costing at quotation and project justification phase
• Volume and distribution target setting and tracking down to sales rep level, to ensure accountability across the sales organization
• Development of PBI performance and insights dashboards that provides visibility of individual sales reps\' contribution to the business results and their individual sales strengths and development areas
• Responsible for ensuring optimal assortment across categories, channels, accounts, and geographies
• Maintain and improve our Power BI reports and support the B2B with data analytics requests.
• Conduct analysis of the market, brand and SKU performance identifying opportunities for BAT to improve sales performance.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

• Significant experience from FMCG industry or other relevant job experience that has given the candidate the capabilities to work with and make sense of large data sets and manage a small team, and senior stakeholders.
• Creation of impactful compelling selling propositions
• Ability to decipher data strategy and identify new sources of insight to be included in business investment plans
• Proficiency in spoken and written English.
• An effective communicator and presenter across a diverse audience base
• You feel comfortable collaborating in virtual, cross-functions teams and dealing with stakeholders at all levels within an organization
• Knowledge of Microsoft Office (Excel, PowerPoint, Outlook, Word)

Technical / Functional / Leadership Skills Required

• Experience with Business Intelligence reporting tools especially Power BI
• Able to deal with large amounts of information and make conclusions
• Willingness and ability to learn fast
• Proactive and able to work independently
• Dynamic, Entrepreneurial and with the ability to see the big picture and then provide direction and focus
• Ability to influence others and get things done across different departments and functions
• Developing and maintaining relationships with external suppliers
• Ability to lead and develop people in the Trade Insights Team

Education / Qualifications / Certifications Required

• Minimum bachelor\'s degree

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women\'s Day Best Practice winner
• Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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British American Tobacco