Job Description

Job Posting Title: UK Marketing Manager

Req ID: 10065297

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NOTE: This is initially an 12-month FTC (covering maternity leave) and requires you to be in the office 4 days per week.

You will be responsible for the development of insight driven UK marketing strategies and best in class campaigns for Disney+ - both overarching brand campaigns, and IP specific content campaigns.

The individual will have day to day responsibility for the UK activity alongside the other UK marketing manager, and be expected to work collaboratively with the wider Disney+ marketing departments including research, analytics, PR, performance, social, partnerships & creative, to develop integrated strategies & plans.

They will be an expert on the UK market \xe2\x80\x93 understanding the paid media landscape, our audiences & their behaviours and the TV/SVOD & broader entertainment industry on the whole.

The Opportunity & Responsibilities

Create and execute industry leading, innovative & effective marketing campaigns for Disney+ - with a strong focus on paid media - at a brand and specific IP (content) level, ensuring they are delivered on time and on budget

Manage and own the end to end campaign planning process including internal and external briefings, implementation and post-campaign reporting & analysis, ensuring learnings and recommendations flow into future activity

Day to day management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns

Presenting marketing plans to senior stakeholders (Director, VP & SVP level) on a regular basis

Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Snr Marketing Manager with quarterly financial planning

Partner with the performance & retention teams to ensure media plans are connected and intertwined with their activity

Be a key point of contact for the publicity team to ensure we are aligned and maximising brand and content publicity opportunities

Be an expert on attitudes and behaviours of key UK audiences and where and how to connect with them

Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.

Line manage and mentor members of the marketing team to ensure team is motivated, enthused and excited.

The Experience We Require From You

Ability to formulate & manage high profile marketing campaigns

Strong knowledge of paid media channels \xe2\x80\x93 both online & offline

Experience working with sizeable budgets

Previous agency management experience

Previous budget management experience

Experience working within, or strong passion for, the entertainment industry (TV, SVOD or Theatrical)

Strong presentation skills

Excellent stakeholder management skills

Job Posting Segment: Content & Productions (EMEA)

Job Posting Primary Business: Content & Productions (EMEA)

Primary Job Posting Category: Marketing

Employment Type: Full time

Primary City, State, Region, Postal Code: London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted: 2023-10-12

The Walt Disney Company