Job Description

A unique and exciting Marketing Director opportunity to deliver a full suite of marketing campaigns to maximise the Hospitality offering of this global event.

The Marketing Director will take responsibility across these areas:

Marketing Strategy & Planning

• Working into the EVP & CMO you will drive and develop marketing strategies as part of our go-to-market process that establish and grow awareness, consideration & purchase globally.
• Working with cross-functional groups (including the marketing team, event operations, sales, PR, creative, ticketing software providers, legal & finance) to create and deliver successful marketing strategies.

Product development & management

Working with the Product, Revenue, Sales & Marketing teams globally you will:

• Support product development by providing robust consumer, competitor and brand insights that help shape and craft what the consumer experience on-site should be.
• Responsible for delivering product, format and content innovation and ideas that deliver incremental revenue streams for the project beyond standard ticket sales.

Marketing Campaign Development & Delivery

Managing marketing teams in Paris, US & UK you will guide & oversee the day-to-day delivery of all aspects of the marketing strategies & plans - not limited to, but including:

• Ticket modelling, revenue forecasting, and ongoing sales reporting.
• Creative asset and content development required before, during and on-site at the events.
• Liaise with Comms and PR teams to drive and deliver PR narratives and positive coverage in line with agreed upon objectives.
• Liaise with other internal business units to ensure alignment and efficiency across all departments.
• Oversee performance monitoring, optimisation and reporting of all marketing activity, and action adjustments where necessary to ensure optimisation for maximum performance, reach, and return on investment.
• Work closely with internal and external stakeholders to ensure key stakeholder, sponsor and partner marketing requirements are fulfilled in line with key objectives and commitments and be the voice of both the B2B and B2C in conversations with stakeholders and strategic partners.
• Oversee the delivery of robust marketing campaign and performance reports, updates and recommendations throughout the life cycle of the campaigns.

Financial Management

• Sole responsibility of the global marketing budget and forecasting
• Oversee and ensure impeccable financial management and optimisation of the marketing budgets to deliver positive ROAS and meet agreed revenue targets.

Stakeholder Management

• Build and maintain strong stakeholder relationships both internally and externally
• Attend multiple stakeholder meetings, developing strategic presentations and proposals where required.
• Ensure your team assist with stakeholder account management and digital servicing of partners.
• Liaise with partners and suppliers as required.
• Nurture and build strong relationships within the network to develop collaborations between divisions and departments.

Team Management

• Guide, mentor, manage and lead a team of marketers in 3 locations (Paris, US & UK).
• Review and plan marketing team structure and growth in-line with the ambitious revenue targets

Unique Fixed Term Marketing Director Opportunity for Global Event |Strategically lead a team from Paris across both B2B & B2C omnichannel marketing

The candidate that secures this position will be able to demonstrate the following skills & depth of knowledge across the marketing mix, in addition to a range of personal attributes:

Skills:

• A proven track record of developing & delivering successful B2B & B2C marketing strategies and campaigns through-the-line for live events that drive ticket sales (or revenue).
• A deep understanding and respect for consumer-first strategy, creative and performance marketing.
• Proven experience reporting on the effectiveness of a 360-event marketing campaign.
• End-to-end event marketing budget and financial management experience.
• Working experience of developing marketing campaigns that are delivered in multiple markets around the world; able to demonstrate keen understanding of a global consumer and localisation tactics within the wider strategy

Attributes:

• Ability to work quickly and prioritise in a fast-paced environment, while paying close attention to quality of output.
• A strong and nurturing leader who can quickly build trust with teams in multiple locations & inspire great work that drives real business impact.
• Excellent time management skills, ability to work calmly under pressure whilst meeting deadlines.
• Proven ability to build strong and effective relationships with multiple key stakeholders and teams in various locations.
• A dedicated team player that can adapt to business demand.
• Fluent in French & English
• Based in France (with travel to the UK & US)

Our client are a world class provider of hospitality & consumer experiences at major events, they are looking for a Marketing lead to develop and drive marketing strategies to build awareness and consideration for their event packages.

Competitive Salary & Package + Initial 12 Month Fixed Term Contract

September Start Date!

Michael Page