Job Description

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.



Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are trusted advisors to the industry's highest profile sponsors and sports organisations, Burson's Sport team has been behind some of the most talked about sponsorship activation and sports communication campaigns for more than a decade.



Work is fast paced, varied and challenging, as the team run busy press offices, devise and implement major brand initiatives - both globally and locally - and activate social media programmes. The work done by the team takes a story-first approach rooted in PR but often breaks free from traditional barriers of what a PR campaign looks like, with our best-in-class campaigns requiring an understanding of what drives conversation across owned, earned, shared and paid channels.



Some of our clients include, adidas, HSBC, Gillette, TNT (and more!)

What you'll do:

Confident in drafting written tools such as press releases, quotes and briefing documents, as well as support the team in crafting PowerPoint presentations including global toolkits and campaign decks Managing outreach to earned media across sports and lifestyle publications, drawing on a bank of contacts and expertise to maximise the impact of our campaigns Identifying exciting new publishers, creators and influencers that the team should consider working with, and becoming the key connector between them and the brand Proficient in managing both upwards and downwards, with a proactive mindset to complete client and account tasks to meet deadlines Integral to driving projects and campaigns - capable of creating and holding team accountable to workback schedules, whilst acting as a key communicator between team and client Leading research for campaigns that inform creative ideation, including working with our data + insights experts Have an active role in contributing to team ideation sessions Assisting the team with managing event/content shoot/press trip logistics Rooted in ongoing sport culture, staying across coverage for the brand and wider media to keep the team and clients abreast of relevant industry news Having a good working understanding of digital channels and the types of content and tactics that engages audiences across those platforms

Experience that contributes to success:

Previous experience within PR - ideally with a culture / consumer / sport focus Strong connection to Gen Z cultural and social trends A passion for, and strong track record in, creating written tools A passion for, and strong track record in, media relations - and interest in the next generation of media publishers Strong knowledge of the sports, culture, and lifestyle media landscape Detail orientated and efficient with ability to project manage Excellent communications skills and strong written ability Strong multi-tasking and prioritising skills, with the ability to use initiative and be proactive Good knowledge of social media platforms, with first-hand experience of the core channels (Facebook, Twitter, Instagram, Snapchat, TikTok)

OUR LONDON OFFICE

Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo's.

#LI-RE1

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.



For more information, visit www.bursonglobal.com.

You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.



At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view--your talent--is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.



We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.



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