Job Description

Overview

We are seeking a dynamic and motivated Marketing Associate to join our team. This role is ideal for individuals who are passionate about marketing and eager to contribute to various projects that drive brand awareness and engagement. The successful candidate will work closely with the marketing team to develop and implement effective marketing strategies, ensuring alignment with our overall business objectives.

Duties

Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and social media. Manage social media accounts, creating engaging content and analysing performance metrics to enhance reach and engagement. Conduct SEO analysis to optimise website content and improve search engine rankings. Utilise Google Ads for targeted advertising campaigns, monitoring performance and adjusting strategies as necessary. Collaborate on email marketing initiatives, crafting compelling copy that resonates with our audience. Support project management efforts by coordinating timelines, resources, and deliverables for various marketing initiatives. Create visually appealing graphics using Adobe Photoshop for promotional materials and social media posts. Maintain the company website using WordPress, ensuring content is current and relevant. Conduct market analysis to identify trends and opportunities within the B2B sector. Prepare reports using Microsoft Excel and Google Analytics to evaluate campaign effectiveness and provide insights for future strategies. Foster strong communication with internal teams to ensure cohesive messaging across all platforms.

Experience

The ideal candidate will possess a blend of technical skills and creative flair, including:

Proven experience in management or leadership roles within a marketing context. Familiarity with B2B marketing strategies and practices. Strong copywriting abilities with a keen eye for detail in written communication. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and presentations. Excellent organisational skills with the ability to manage multiple projects simultaneously while adhering to deadlines. Strong analytical skills to interpret data effectively and make informed decisions based on findings. A solid understanding of IT principles as they relate to digital marketing tools. If you are looking for an opportunity to grow your career in a supportive environment while making a significant impact on our marketing efforts, we encourage you to apply.
Job Type: Full-time

Pay: Up to 41,000.00 per year

Work Location: In person