Job Description

We are looking for an

AV Sales Manager

with

proven experience in the Audio Visual (AV) industry

or strong familiarity with

AV and IT products

, particularly within the

education sector

. The ideal candidate will have a background working with

universities, colleges, and educational institutions

, understanding the unique needs of classrooms, lecture theatres, and campus-wide AV systems.

This role requires a

technology-driven professional

who can confidently engage with clients, manage inbound inquiries, conduct outbound prospecting, and deliver expert advice on AV solutions such as digital signage, interactive displays, LED walls, conferencing systems, classroom technology, and professional audio.

We are seeking someone who thrives in

sales conversations

, is comfortable making

daily outbound calls

, and can consistently move opportunities forward with a proactive, results-focused approach.

Key Responsibilities

Proactively identify and engage new business opportunities through outbound calls, networking, and targeted prospecting. Focus on

developing relationships within the education sector (universities and colleges)

, ensuring solutions align with academic and institutional needs. Manage inbound inquiries and provide expert consultation on AV and IT products, with a strong emphasis on classroom and campus solutions. Handle the full sales cycle from prospecting and consultation to closing deals and providing post-sale support. Consistently make daily sales calls and outreach, maintaining a strong pipeline of qualified opportunities. Upsell and cross-sell AV products, software, and services to maximise revenue. Build strong client relationships for repeat business and long-term satisfaction. Maintain CRM records to track opportunities, interactions, and performance. Stay current with product updates, pricing changes, and industry trends. Provide excellent after-sales service, assisting clients with queries, technical considerations, and solution optimisation.

Required Skills & Experience

AV industry background with a focus on education (universities and colleges)

, or strong familiarity with Audio Visual / IT products. Proven B2B/B2C sales experience with a consultative, solution-based approach. Confident in outbound calling, lead generation, and maintaining consistent phone-based communication. Excellent communication, negotiation, and relationship-building skills. Strong ability to explain technical products in a clear, customer-friendly way. Experience using CRM software to manage a sales pipeline. Target-driven, self-motivated, and able to work independently. Technical understanding of AV products and installation factors is an advantage.

Compensation & Benefits

Quarterly performance-based commission scheme

. Hybrid role (split between our office and remote work). Comprehensive AV sales training to strengthen product and solution knowledge. Career development opportunities within a growing AV company.

Additional Details

Job Type:

Full-time, Permanent

Schedule:

Monday - Friday, 9:00 AM - 5:30 PM

Work Location:

Hybrid (office + remote)

Experience Required:

AV Sales: IT/AV Hardware Experience Cold Calling / Lead Generation: minimum 1 year (required) CRM Software: minimum 1 year (required)

Preferred:

Driving license & willingness to travel (up to 25%)

Join Our Team

If you have a

strong track record in AV sales, particularly with universities and colleges

, and are ready to apply your technical knowledge and sales expertise in a fast-expanding AV company, we want to hear from you.

Apply today and help us drive the future of AV in education.

Application deadline:

31/12/2025

Expected start date:

Immediate

Job Type: Full-time

Work Location: Heywood Distribution Park - OL10 2TT

Job Type: Full-time

Pay: 28,000.00-29,120.00 per year

Benefits:

On-site parking Work from home
Application question(s):

Do you have any work experience with AV or IT industry Before?
Experience:

Sales Role: 1 year (preferred)
Licence/Certification:

Full UK Driving License (preferred)
Work Location: In person