Brand Lead

London, United Kingdom

Job Description


We\xe2\x80\x99ve just closed our Seed round and we\'re looking for an Operations superstar to help Honest Mobile scale to the next level.

About Honest:

We\'re changing mobile for good:

The mobile phone industry is broken. It\xe2\x80\x99s spent the last couple of decades tying you into complicated contracts, overcharging you for being a loyal customer and keeping you on hold.

The crumbling high street banks have been swept aside by Monzo and Revolut. Yet mobile networks are still stuck in the dark ages using outdated technology, making you wait on hold and overcharging customers millions every year.

We\'re building a better mobile network, where you know you\'re on the best plan, your loyalty is rewarded, and your conscience is clear. One that\xe2\x80\x99s better for people and the planet.

The Role:

We\'ll need you to:

  • Lead Honest\'s brand, creative and comms strategy across all touch points.
  • Help us build a trusted brand that cuts through the noise of Mobile Networks.
  • Help define Honest\'s marketing strategy working directly with the head of growth and founders.
  • Use consumer research to identify market opportunity and route to market.
  • Lead our PR outreach, supporting the founders in telling the Honest story.
  • Understand our prospective customers: who they are and what they want.
  • Help devise and implement campaigns across different media types (print, digital).
  • Lead ad-hoc reactive (News-jacking, guerrilla marketing etc..) marketing campaigns.
  • Obsess about finding out who our customer is, understanding them and defining our target segments.
  • Interview and survey our customers to help refine our positioning and share learnings to inform growth experiments and campaigns.
  • Own, define and grow our organic social media presence.
  • Own our TOV across all channels.
About you:

You should apply if:
  • You have 4+ years of experience working for a high-growth consumer brand.
  • You have great organisational skills and have experience managing multi-channel marketing campaigns.
  • You have a strong creative eye.
  • You have experience developing data-driven strategies.
  • You have a clear understanding of the different roles that short term performance campaigns and long term branding campaigns have in driving those results.
  • You\'ve planned and executed brand led above the line campaigns with significant media spend.
  • You\xe2\x80\x99re comfortable getting hands-on and leading by example.
  • You\'re always looking to grow professionally and learn new things.
  • You have experience driving growth at scale across the marketing funnel, including driving lifecycle marketing with existing customers and working closely with both product and engineering teams.
  • You have experience doing customer research (interviews, surveys etc.) to inform positioning and messaging.
  • You have a balance of strong data and analytical skills, with the empathy to understand our customers and our brand.
  • You\xe2\x80\x99ve operated at the top level of a fast growing company, and you\xe2\x80\x99re confident doing so.
  • You\'re excited about growing Honest\xe2\x80\x99s transparent, customer centric, sustainability-focussed approach to thousands more people.
  • You\'re excited about working in a dynamic, fast-moving startup.
  • You care about sustainability and making our planet a better place.
Holiday and Perks:
  • 34 days holiday (including bank holidays and your birthday off every year).
  • Ownership in Honest Mobile through our EMI option scheme.
  • Flexible hybrid working: work remotely and in the office.
  • An Honest SIM and phone, and all the kit you need to do your best work.
  • 1 paid volunteering day each year.
  • Generous parental leave for all new parents.
Why join Honest?
  • A key moment to join Honest after a successful fundraise and before an exciting period of growth.
  • Backed by top investors including DMGV, WAYRA, Ascension and TinyVC.
  • Fast-learning, entrepreneurial environment where we focus on supporting your growth and personal development.
  • We\xe2\x80\x99re building a better network for people and planet. That includes you. Work-life balance is important at Honest.
  • The UK\xe2\x80\x99s only Carbon Negative mobile network.
  • Rated UK\xe2\x80\x99s most ethical mobile network two years running.
  • Help launch industry defining products like Smart SIM.
  • Opportunity to shape the future of Honest as an early-stage team member.
Logistics:

The same for everyone at Honest:
  • Flexible hybrid working; work remotely or in the office, whatever works best for you.
  • UK - based.
  • Our office is at Kennington Park, London.
  • We\'ll provide you with all the tools and technology you need to do your best work.
Equal Opportunity Statement:

At Honest Mobile, embracing diversity in all of its forms and foster an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of changing mobile for good.

We\'re an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

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Job Detail

  • Job Id
    JD2985081
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned