Job Description

Who are we?

We\'re loyalty pioneers, creating the world\'s most rewarding experiences.

Since the launch of Avios in 2011, we have evolved from a leader in travel rewards to a leader in loyalty.

We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions and produce invaluable data and customer insights to maximise and leverage the ever-increasing potential of loyalty.

We\'ve created millions of memories for members around the world, harnessing their loyalty and love for travel with hotel and flight rewards and unforgettable experiences.

Today, IAG Loyalty is continuing that growth on a global stage:

• 3000 Avios are collected every second (more than 100 billion annually) by
• 35 million members across 200 countries globally from
• 200+ partnerships with the biggest names in travel, retail, hospitality, finance and more.

You can find more information on Avios, IAGL and our values on our Youtube channel - https://www.youtube.com/@iagloyalty7558 and at https://www.iagloyalty.com/

The Opportunity

As Brand Lead you will have a wide ranging influence across the business in terms of how we present ourselves both internally and externally. Reporting into the Head of Marketing,you will be responsible for IAG Loyalty Masterbrand architecture, individual brands and brand marketing.

What you will be doing:

• Airline Programme Brand:

• Working with some of the most globally loved airline loyalty programme brands to ensure they stay fresh, up to date and relevant as we evolve the programmes themselves to meet our future goals and aspirations for our members
• Brand /Brand Architecture:

• Leading the development and implementation of an IAGL group brand architecture that allows each of our brands to sit and operate separately but within a cohesive ecosystem. These are currently but will not be limited to IAG Loyalty Masterbrand, IAG Loyalty Retail, Avios Currency, and deeper integration of airline branded loyalty programmes.
• Brand Development:

• Maintain the integrity of, and evolve the IAG Loyalty brand including overall brand strategy, Brand Guardianship, including maintaining and updating Brand Guidelines and consulting on employer brand. Bring clarity and direction internally to brand usage ensuring consistency in both internal and external facing material. Lead development of new brand extension identities, positioning within group architecture and public facing purpose.
• B2B Brand Awareness Marketing:

• Lead our brand marketing strategy to tell our B2B Story. Oversee existing team, leading strategic direction for all activity including but not limited to Corportate comms, PR, Sales support, Web and SEO, and specifically developing strong press relationships.

How you will add value:

This is a newly created role for IAG Loyalty. As such there is ample scope to add value and make your mark. Your leadership in Brand and Identity is key to success in this role as we pivot our traditional business model and focus on delivering new brands, products and services from both a B2B and B2C perspective. We are looking for a brand leader who can forward our agenda and deliver against our ambition to be Top 3 box loyalty provider and to maintain the reputation of the airline loyalty programme brands.

What we\'re looking for:

You need to be an experienced brander and B2B marketer with the gravitas to operate within a complex network of senior stakeholders internally and across airlines to build mutually beneficial relationships. You need to be comfortable working across multiple complex propositions. We are looking for a strong leader with proven expertise in coaching and growing talented individuals to create a high performing team.

What we can offer you:

• Annual Bonus (dependant on Company & Individual Performance)
• Discounts on BA flights and holidays from day one for you, your friends and family
• Unlimited standby and premium standby fares for you and your nominees on the full BA network and numerous other partner airlines
• One non-contractual Management Annual Bookable Travel Concession for employee, partner and dependants after 6 months service
• After 12 months of service, one further non-contractual Annual Bookable Travel Concession for employee, partner and dependants
• Exciting global travel industry discounts including flights with hotels, rail, cruises & tour operators also available through travel providers
• Company Pension of 9% (6% company/3% employee)
• Private Health Care with Bupa
• 20 days working from abroad in Europe per calendar year
• 25 days annual leave, the ability to buy or sell up to 5 days leave per year, 2 days charity leave and a day off on your birthday
• Hybrid working model - approx. 50/50 between office and home
• Travel Insurance
• Cycle to work scheme
• Electric/ULEV car scheme
• New Joiner Avios/Birthday Avios/Thank you Avios
• Life Assurance

Location:

This role will be based at IAGL\'s London office in Victoria, and we have a blended approach to working at IAGL. Our Blend is our interpretation of hybrid working, where our colleagues are empowered to choose the location for them to produce their best work. Based on your to-do list, colleagues either choose the office or home working that day.

Inclusion and diversity are integral to the success of IAG Loyalty. We continuously encourage an organisational culture where colleagues with varying perspectives, life experiences and backgrounds can work together to achieve their and the organisation\'s potential. We also welcome discussions about flexible working.

Join our club and reward the world

International Airline Group