Location: Walsall (On Site) | Full Time | Bonus + Director Pathway
Who We Are
Bay38 is the creative engine behind the Walsall Wood Group soon to be the rename of Walsall Wood Tyre & Service, a group of fast-growing automotive businesses built around modern thinking, quality execution, and brand-first culture.
We support:
Vehicle House
the UK's next-generation, multi-site dealer alternative
Clothing House
B2B supplier of premium automotive uniforms
Our SaaS Company
streamlining HR, compliance, and operations for automotive businesses
Bay38
our marketing house delivering content, creative and commercial growth
We don't do generic. Each brand has a purpose, a personality, and a plan. Your job is to bring that to life across every channel, platform and touchpoint.
What You'll Be Doing
Brand & Strategy
Build, document and manage the distinct brand identities of each business
Set tone, language and creative direction across all digital and physical assets
Work with the CEO and business leads to align brand with commercial goals
Marketing & Campaigns
Plan and deliver campaigns across LinkedIn, Instagram, TikTok, YouTube and email
Write scripts, schedule shoots, brief editors, and manage creative workflow
Launch new campaigns, track results, report impact, and iterate fast
Content & Media
Oversee use of our in-house studio (3x Lumix S5II cameras, Rodecaster Pro, podcast kit)
Launch and scale the Vehicle House podcast with real car enthusiast appeal
Manage freelance editors, photographers, and contractors to get content out the door
Tech & Tools
Implement and experiment with AI tools for video, voice, editing and automation
Support platform improvements across Shopify (Clothing House) and SaaS systems
Lead CRM integration, landing page builds, and data capture for lead generation
Internal & Commercial Projects
Collaborate with Sales, Ops and Talent teams to support recruitment and culture campaigns
Create pitch decks, sales one-pagers, and branded proposals
Build the public profile of Walsall Wood Group as the modern face of the UK automotive trade
What We're Looking For
3-5 years in marketing, content or brand - ideally across fast-moving or multi-brand environments
Confident with digital marketing tools, content creation, and brand building
Hands-on experience with AI tools, Canva, Figma, Adobe, Webflow, or equivalent
Good taste, sharp copy, and a willingness to experiment
Bonus if you've done video production, podcast editing or social growth projects
This role is made for someone who wants full ownership. If you want to be told what to do, it's not for you. But if you want the keys to the brand and the mandate to run with it, this is your shot.
What You'll Get
Full backing to build something that looks, feels and performs like a national brand
A place on the leadership track as we scale.
A setup that includes equipment, budget, creative freedom and real support
Projects that cross industries: automotive, SaaS, B2B workwear and beyond
The chance to build your own personal brand alongside ours
We look forward to hearing from you.
Job Type: Full-time
Pay: 30,000.00-40,000.00 per year
Benefits:
Company events
Company pension
Employee discount
On-site parking
Application question(s):
Do you understand that this is not a remote job and you will be required to be on site?
Detail your most recent marketing experience?
Who is your role model(s) within the marketing industry?
Could you provide a link(s) to some of your relevant work/content to support your application please?
Experience:
Marketing: 3 years (required)
Work Location: In person
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