Job Description

About Mentools

Mentools is a 'Start up' creating a pioneering online platform dedicated to providing men with comprehensive support and resources for self-improvement. As part of a larger group of companies in the health and wellbeing space, Mentools has creativity, diversity, and personal wellbeing at the core of our businesses.

Role Overview:

As a Business Development Executive, you will drive commercial growth by sourcing, negotiating, and managing high-value partnerships with creators, affiliates, and influencers. You'll own the full sales cycle--proactively identifying opportunities, pitching the Mentools value proposition, closing deals, and developing long-term, profitable collaborations that scale brand impact in the men's development, fitness, and mindset space. Success will be measured by pipeline growth, revenue impact, and quality of strategic relationships built.

Key Responsibilities:

Proactively build and manage

a pipeline of prospective creator, affiliate, and partner relationships, sourcing new opportunities via outbound outreach, networking, and strategic targeting

Pitch Mentools' unique value proposition

, negotiate deal terms, and close partnership agreements to drive measurable commercial results..

Own onboarding

and ongoing partner relationship development, ensuring consistent value delivery and high satisfaction.

Track and report against KPIs:

partnership revenue, campaign ROI, and pipeline health.

Maintain expert market awareness

on emerging trends, competitor activity, and new growth channels..

Collaborate cross-functionally

to ensure partnerships align with product, marketing, and company growth strategies.

Required Skills and Qualifications:

Bachelor's degree in Marketing, Communications, Business or a related field. Minimum 1 year hands-on experience in business development, sales, recruitment, or B2B account management, outreach, and campaign development; agency or brand-side background acceptable. Strong negotiating, relationship-building, and communication skills: proven record of personally managing influencer or creator partnerships from outreach to activation. Knowledge of influencer marketing platforms, analytics, and campaign reporting tools. Highly organised, analytical, and able to prioritize and execute multiple projects with attention to detail. Genuine enthusiasm for personal development, fitness, wellbeing, and mindset; ability to speak credibly and passionately about related topics.

What We Offer:

A dynamic and collaborative work environment where creativity is encouraged. Opportunities for professional growth and development. An AI first company. Flexible working hours and a hybrid work model.

Job Types

: Full-time, Permanent
We are committed to ensuring that you are supported - but challenged. We want you to enjoy working in a dynamic environment and we will give you the tools and support to help you personally develop and grow with us.

We fully support a hybrid working arrangement, with the working week split between our collaborative workspace in Leeds and working remotely.

Job Types: Full-time, Permanent, Fixed term contract

Pay: 27,500.00-30,000.00 per year

Benefits:

Casual dress Company pension Flexitime On-site parking Work from home
Ability to commute/relocate:

West Yorkshire LS6 2AL: reliably commute or plan to relocate before starting work (required)
Experience:

Influencer Relationship Building: 1 year (required)
Location:

West Yorkshire LS6 2AL (required)
Work Location: Hybrid remote in Leeds LS6 2AL