Job Description

About us

We're a close-knit team passionate about making a positive impact on patient's lives. As a growing private healthcare centre we operate with the agility of a smaller organisation which will give the right candidate the ability to drive initiatives on the ground with access to senior leadership daily. A deep understanding of the private healthcare sector for both self-pay and insured patients will be essential in shaping our future and enhance our reputation within the local community.

Job Summary

We are seeking an enthusiastic and experienced Business Development Lead to provide leadership and management of the business development and growth strategy. This position will play a pivotal role in overseeing the implementation of a coordinated commercial strategy, as well as formulating and delivering a business development strategy for our unique patient offering.

This role will facilitate all commercial related activities, referrer engagement and insurer pathway. It will also have overarching responsibility for local referrer and service engagement events whilst also working in partnership with a Social Media Manager and Content Creator to deliver effective marketing strategy.

Commercial Strategy and Implementation

Responsibility for commercial strategy implementation and development Develop and maintain a tactical business development plan to meet and exceed activity and revenue targets Use all marketing and performance data avenues available to monitor, analyse and report activity, adjusting strategies and action plans accordingly Leading cross-specialty activities and regularly reviewing progress against plan, for example in the delivery of campaigns and implementing new propositions

Business Development and Strategic Contribution

Maximise patient activity and service capacity by supporting efficient scheduling, tracking consultant utilisation, and contributing to revenue Scoping and delivery of new propositions, including defining commercial potential, target audience, customer experience, and pricing

Performance Management and Deliverables

Responsibility for tracking commercial activity and monitoring progress and performance against KPIs across the business. Adapting performance measurement and reporting as the commercial function grows, to enable the most valuable information to be analysed for continuous improvement in day-to-day management

Consultant Account Management & Service Growth

Support FACEmeds clinical acquisition, onboarding and engagement plans to drive growth in key clinical services Lead a robust account management programme ensuring strong working relationships with key consultants Optimise consultant availability to meet service demand and maximise conversion of any enquiries to revenue generating activity Support FACEmeds leadership team in identifying and implementing new services, pathways, and revenue-generating opportunities, including engaging with consultants to promote and develop their practice.

Stakeholder Engagement & Business Development

Build and maintain strong internal and external stakeholder relationships that support sustainable business development Taking ownership of expanding GP referrer engagement along with current relationship management. Identify new service lines and speciality opportunities in line with market demand, and work with operational teams to implement Participate in initiatives to grow market share and enhance FACEmeds reputation in the local community

Marketing Assets and Campaigns

In partnership with the Social Media Manager and Content Creator cascade multichannel central marketing campaigns locally and across digital, print and in person formats Provide support and brand-compliant resources for local marketing collateral and campaigns

Experience / Qualifications / Skills

Essential

Degree educated or equivalent professional qualification 5+ years' experience in business development / sales and marketing Proven experience in the business development within the healthcare industry Able to evidence strong knowledge of account management and customer relationship management Demonstrable experience in strategic planning and delivery Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management Effective presentation and communication skills and comfortable delivering presentations Strong stakeholder management skills and able to balance sometimes conflicting views Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances Highly organised and able to coordinate multiple complex projects Project management experience, including prioritisation of tasks and setting realistic timelines Data analysis experience and comfortable creating visual performance reporting dashboards Innovative approach to solutions and able to adapt role within a fast-paced and evolving business without pre-defined processes to follow

Desirable

Marketing experience preferential Preferred background in healthcare, a strong passion for the sector and driving positive change is essential Understanding of private healthcare pathways for self-pay and/or privately insured patients Previous stakeholder relationship with consultants
Job Type: Full-time

Pay: 45,000.00-55,000.00 per year

Benefits:

Employee discount Health & wellbeing programme On-site parking
Education:

Bachelor's (preferred)
Work Location: In person