Job Description

Charity People is delighted to be working in partnership with the wonderful Coeliac UK who are searching for an inspirational and passionate Chief Engagement Officer; a key leadership role responsible for growing individual audience awareness, engagement, and income across the charity.
"Coeliac UK is the charity for people who need to live without gluten. For over 50 years we've been helping people with coeliac disease and other gluten related conditions live happier, healthier lives. We do this by striving for better gluten free food in more places, providing independent, trustworthy advice and support to our community, and funding crucial research to not only manage the impacts of gluten, but also find the answers to coeliac disease."
Salary: circa 80,000 per annum
Location: Hybrid role with minimum one day per week / four days per month in the High Wycombe based office, ideally more to reflect the level of seniority of the role
Hours: Full-time, 35 hours per week with flexible working arrangements fully supported and considered
Benefits: 36 days holiday per year, including bank holidays and three day closure over Christmas, and matched pension scheme up to 6%
Closing date for applications: Friday 30th May
Interviews: First stage interviews will be held remotely on Tuesday 10th June, with second round held in person on Tuesday 17th June
The role
This exciting new role encompasses marketing, digital, fundraising, membership services, and volunteering. It will lead on the development and implementation of innovative campaigns and communications, enhance digital presence, and support the growth of audience engagement and related income streams to support Coeliac UK's mission.
Key responsibilities:

• Develop and implement unified customer strategies across marketing, digital initiatives, fundraising, membership services, and volunteering.
• Leadership of the Audience Engagement team, with direct line management responsibility for the Head of Marketing, Head of Digital, and Head of Fundraising and Director of Membership Services and Volunteering.
• Oversee brand management to maintain and enhance the charity's reputation and visibility.
• Execute multi-channel marketing campaigns to raise awareness and drive engagement.
• Serve as a primary media spokesperson, fostering relationships with media and key external partners.
• Enhance digital platforms to meet user needs and support organisational objectives.
• Expand overall income from fundraising and support services in line with the charity's strategic priorities.
• Support the Director of Membership Services and Volunteering to enhance the member and volunteer experience and engagement

About you
As the Chief Engagement Officer, you'll be at the heart of Coeliac UK's mission, crafting and implementing unified customer strategies that take a holistic approach to audience engagement. You'll be the champion of the charity brand, ensuring Coeliac UK's reputation and visibility is enhanced across key audiences; will lead on multi-channel marketing campaigns to captivate and engage audiences; and build strong relationships with media and key external partners as the primary media spokesperson for the organisation.
Your innovative approach will expand income streams with particular focus on individual giving, corporate partnerships, grants, and fundraising events. You'll enrich the membership experience with tailored services and benefits, and your leadership will inspire and manage the Audience Engagement team, fostering a collaborative and high-performance culture.
"This is an exceptional opportunity to shape a newly defined area of leadership at Coeliac UK, building on our strong foundations and helping us create a future where no one's life is limited by coeliac disease.
We hope you are inspired to be part of that journey."
Hilary Croft, Chief Executive Coeliac UK
To apply
To find out more information and to register your interest for this incredible opportunity, please send your updated CV to Kevin Croasdale ( ) or Alice Wood ( ) at Charity People. If your profile fits what we're looking for we'll be in touch with lots more details and to arrange a follow up meeting.
We want you to have every opportunity to demonstrate your skills, ability, and potential. Please contact us if you require any assistance or adjustment so that we can help ensure the application process works for you.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Skills Required