Job Description

Job Title: Communications and Marketing Manager

Contract: 30-37.5 hours per week

Salary: 38,000 FTE per annum (pro rata dependent on hours worked)

Reports to: Head of Fundraising and Communications

Responsible for: Digital Communications Coordinator

Location: Hybrid -

Swaffham Bulbeck with some home working

ABOUT THE ROLE

As our new Communications and Marketing Manager, your creativity, high quality communications and drive will play a fundamental role in helping us achieve the necessary growth. You will deliver a communications and marketing strategy that will:

continue to elevate Petals' reputation as experts in our field grow awareness of what we do and why it matters, to key influencers including healthcare professionals, potential donors and, of course, parents who may need our counselling encourage support of our charity.
We are looking for someone with broad experience as the role will be varied and will include working on campaigns, producing content, media relations, overseeing our digital communications, internal communications and production of materials. You will understand the importance of knowing who your audience is and why the brand voice matters for a charity like Petals.

We're after a brilliant writer and storyteller, with a strategic and creative mind and proactive, positive approach. If you're comfortable editing video, please let us know.

You'll be joining a small, ambitious and warm team, where your ideas will be championed and you will really see the difference you make to parents who need us in the months and years ahead. You will be well supported by the Head of Fundraising and Communications and will line manage a Digital Communications Coordinator.

We are committed to creating a diverse and inclusive workplace and welcome applications from all backgrounds.

JOB DESCRIPTION

Overall Aims

To develop and deliver Petals' communications and marketing strategy, raising awareness of Petals, our services and ways to support the charity. Produce high quality communications and marketing content, that meets the needs of our audiences and helps us to achieve our goals.

SPECIFIC RESPONSIBILITIES

Strategic content creation and storytelling

Create high quality content for use across our channels, which successfully promotes the work Petals does and enhances our position in the baby loss community. Sensitively tell the stories of our clients, sharing their journey and the positive impact Petals has had on them, using a range of mediums such as blogs and videos. Write engaging, accurate and relevant copy for a range of stakeholders, including blogs, statements, press releases, leaflets and fundraising campaigns.

Planning and delivery of marketing and communications activity

Contribute to and lead on the delivery of marcomms plans for key campaigns, fundraising events and other charitable activity such as launches of partnerships. Monitor and evaluate the performance of marketing and communications activity. Champion the importance of accessibility in comms, as well as the ethical and responsible use of AI.

Digital and social media management

Oversee and contribute to the management of our social media channels, working closely with the Digital Communications Coordinator on creating campaigns, producing content and managing a lively and effective calendar of activity that's in line with our communication pillars. Oversee the successful delivery of email campaigns, working with the Digital Communications Coordinator to ensure supporter journeys and comms are relevant and appropriate and making best use of the CRM and Mailchimp to maximise performance. Support the Head of Fundraising and Communications and Digital Communications Coordinator on developing and managing the website, ensuring a high quality and accessible user experience.

Media relations and reputation management

Proactively manage media opportunities, including identifying and pitching stories across print, broadcast and online, organising interviews, writing and sending press releases and statements, and then managing any opportunities appropriately. Work closely with the Head of Fundraising and Communications on crisis communications and protecting Petals' reputation.

Brand and creative oversight

Manage and oversee Petals' brand, ensuring consistency in messaging, branding and brand development across all channels, internal and external. Oversee the creation and delivery of printed material for events, service delivery and fundraising, using Canva where appropriate and working with external suppliers where relevant.

Collaborative working, relationship building and leadership

Build strong relationships across Petals, including with our counsellors. Manage the Digital Communications Coordinator, leading them with clear objectives and holding monthly 1-1s and annual reviews, encouraging their growth and providing effective and supportive line management. Represent Petals and/or the communications team at external events and at internal events, such as away days, where appropriate.
This job may involve working unsocial hours on some occasions. Time off in lieu will be taken by arrangement with your manager. This job description is not contractual and may need to change, upon discussion with the role holder.

PERSON SPECIFICATION - COMMUNICATIONS AND MARKETING MANAGER

Experience and education

Proven experience in a broad, strategic communications role, delivering successful marcomms plans across multiple channels and audiences (E) Specific experience in the charity sector (D) Professional qualification in journalism, PR, marketing or communications or equivalent (D)

Communications, marketing and creativity

Exceptional writing skills, with experience producing content across offline and online media and adapting for different audiences (E) Strong journalistic skills and news sense, with experience securing meaningful press coverage (E) Experience working with beneficiaries or individuals to share their story and experience effectively (E) Demonstrable experience in digital communications, including management of social media, email marketing and website development (E) Ability to film and edit video (D)

Brand and design

Experience of brand management and acting as a brand guardian (E) Experience creating printed material or working with external suppliers on design of material (E) Use of the Adobe Creative Suite and/or Canva (D)

Interpersonal and management skills

Experience of building relationships with internal and external stakeholders (E) Line management experience, including supporting team development (E)

Skills, attributes and abilities

Exceptional written and verbal communication skills Excellent relationship builder Empathy and compassion appropriate to the work we do Creative thinker Knowledge of website CMS, email marketing systems and best digital practice Collaborative team player, supporting and encouraging idea generation and listening to opinions of others Project management and organisational skills, ability to prioritise workloads and meet deadlines Self motivator who can take own initiative and is resourceful Willingness to participate in training and continually learn A keen interest in the work of Petals
As a small charity, we value flexibility and adaptability. Team members may be asked to take on different duties from time to time in support of the wider aims and objectives of our mission.

On occasion, this role may involve working outside of usual hours. Time off in lieu will be arranged with your manager. Please note that this job description is not contractual and may be subject to change following discussion with the post holder.

Petals is committed to safeguarding and promoting the welfare of vulnerable adults, young people, and children. This role is subject to an enhanced criminal record check, which is processed through the Disclosure and Baring Service (DBS). All offers of employment are subject to pre-employment DBS screening checks.

We are committed to building an organisation that reflects the diverse communities we serve. We welcome applications from people of all backgrounds regardless of sex, sexual orientation, gender identity, ethnicity, faith or religion, disability, or age. We particularly encourage applications from individuals from ethnic minority groups and the LGBTQ+ community, as these groups are currently underrepresented in our organisation. Appointments will always be made on merit.

If you have any additional access requirements during the recruitment process, please contact us at recruitment@petalscharity.org.We will make all reasonable adjustments to support your needs. Any information you share will remain confidential and used solely to meet our responsibilities to you, with no impact on the selection process.

Applying

The closing date given is a guide only. There may be some occasions where we have to close a vacancy once sufficient applications have been received. It is therefore advisable to submit your application as early as possible to avoid disappointment as applications will be reviewed on a rolling basis.

We strongly encourage you not to use AI tools to produce your cover letter. We would like you to showcase your writing ability and your authentic knowledge and skills using your own voice.

Closing date: 22nd December 2025

The interview process will comprise two stages:

Stage 1

- Informal Teams Call - Conducted on a rolling basis while the job post is live.

Stage 2

- In-person Interviews- Monday 12th or Tuesday 13th January 2026

To apply for this position, please send your CV and a covering letter to recruitment@petalscharity.org

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Job Types: Full-time, Part-time, Permanent

Pay: 38,000.00 per year

Benefits:

Bereavement leave Company pension Enhanced maternity leave Free parking On-site parking Work from home
Application question(s):

Are you willing to undergo an enhanced DBS check?
Work Location: Hybrid remote in Cambridge CB25 0NW