Job Description

About Us

Cuzena is a rebellious, heritage-driven challenger brand on a mission to bring the magic of the Middle East to the modern table: bold flavours, big heart, zero apologies. We're not here to play it safe; we're building a 'stand out' in a sea of beige brands, using raw storytelling, functional eating, and cultural swagger to shake the food industry awake. As our Lead Marketing & Content Creator, you won't just "make content" you'll architect the narrative, capture the grit and glow of a founder-led journey, and turn real moments into emotional, scroll-stopping stories. You'll shape campaigns, craft community energy, amplify our underdog momentum, and help make Middle Eastern culture feel cool, familiar, and unmissable. We are at the beginning of our social journey and we are looking for someone cool and unapologetically creative.

If you're ready to be a part of building something daring, human, and genuinely impactful, welcome to Cuzena!

About the Role

This role is for someone energetic with a bright personality who enjoys being seen and heard. You will be a visible representative of the brand alongside the founder and help form a recognisable duo across social platforms. You will tailor marketing and content strategies for TikTok, Instagram, and LinkedIn. You will also cook and prepare food using our products on camera, bringing culinary creativity and practical usage to life. You will use tools such as

Adobe

,

Photoshop

,

CapCut

and AI to create polished and efficient visual storytelling. A passion for food and comfort collaborating with chefs and influencers will help you thrive.

Key Responsibilities

Serve as a face and voice of the brand together with the founder Create and manage platform-specific marketing strategies for TikTok, Instagram, and LinkedIn Plan content calendars and campaign structures with strong marketing intention Appear on camera with a bubbly, friendly, and engaging style Cook and prepare food content using our products while presenting naturally on camera Film, edit, and design content using Adobe, Photoshop, and CapCut Use AI tools for research, scripts, metadata, editing assistance, and content repurposing Connect with chefs and influencers for collaborative content and partnerships Develop playful consumer-facing content for TikTok and Instagram and professional content for LinkedIn Analyse platform metrics and adapt strategies for growth and engagement Build both brand presence and your own personal creator presence in alignment with brand values

Requirements

Bubbly personality and confident on camera Strong marketing capability with planning experience Strong skills in Adobe Creative Suite and Photoshop Working knowledge of CapCut Passion for cooking and presenting food content Experience building social audiences across multiple platforms Strong understanding of how content style differs between TikTok, Instagram, and LinkedIn Natural warmth and approachability both on camera and in person Ability to outreach to chefs and influencers professionally and collaboratively Passion for food culture and culinary storytelling

What Success Looks Like

Audience growth across TikTok, Instagram, and LinkedIn Viewers who feel connected to you and the founder as personalities Strong brand recognition, relatability, and affinity Marketing campaigns that feel authentic and intentional Efficient content production using Adobe, Photoshop, CapCut, and AI Content that feels lively and inviting Successful collaborations with chefs and food creators Cooking content that inspires users to try recipes and connect with the product

How to Apply

Please submit your

CV

and a

cover letter

outlining your suitability for the role to amanda@cuzena.com

Applications will be reviewed on a rolling basis.

We look forward to receiving your application and welcoming the right candidate to our team.

Job Types: Full-time, Permanent

Pay: 25,000.00-28,000.00 per year

Work Location: In person