Job Description

As part of our continued growth, we are looking for a skilled Content Marketing Executive to join our Epassi UK Team.

In this role you will be responsible for developing and delivering high impact content that drives brand awareness, supports lead generation, and positions Epassi UK as a leading tech-enabled employee wellbeing and benefits company in the UK. Working within a collaborative marketing team, your focus will be on engaging HR decision makers across the B2B space through compelling, strategic, and insight - led content.

You'll also help create marketing content that supports our partner network - including benefit providers, gyms, and health assessment providers, ensuring their services are well represented and integrated within our messaging to clients and prospects. You will play a key role in amplifying our voice during an exciting phase of growth and brand integration following the acquisition of Zest. Your content will directly support pipeline development, thought leadership, and campaign performance.

You'll be successful in this role when you:

Plan, create, and manage a range of content formats including blogs, whitepapers, email campaigns, guides, social media posts, webinars, case studies, videos, and podcasts

Develop and execute a B2B content calendar aligned with marketing and commercial objectives

Create engaging email content and blog posts to nurture leads and build brand trust

Collaborate closely with the digital and performance marketing specialists to ensure content supports SEO, PPC, and lead - generation goals

Support brand messaging and tone of voice across all B2B communications, especially during the brand integration of Epassi UK and Zest

Repurpose content across platforms to maximise impact, including social, email, and industry publications

Conduct industry research to identify content gaps, emerging topics, and opportunities for thought leadership

Work with the digital marketing specialist to manage content workflows, email sends, and performance reporting through Hubspot

Ensure all content is optimised for SEO and user engagement, using a range of SEO tools

Coordinate with internal stakeholders (Sales, Product, Partnerships, HR) to gather insights, customer stories, and internal expertise

Continuously evaluate content performance and adapt strategies accordingly

You're a great fit, if you have:

2+ years' experience in B2B content marketing, ideally within HR, SaaS, health, or employee benefits sectors

Proven ability to write and edit high quality, engaging, and SEO optimised content tailored for HR professionals

Strong understanding of content strategy and lead generation best practices

Experience using HubSpot (or similar marketing automation platforms) to manage email campaigns and content workflows

Familiarity with SEO tools (e.g., SEMrush, Ahrefs) to guide content optimisation

Proficiency in Canva (or similar) for creating visually engaging assets

Exceptional written and verbal communication skills

Creative mindset with a strategic approach to content planning

Experience working cross-functionally and managing multiple content projects at once

Interest in health, wellbeing, and improving workplace culture is a plus

KPI'S:

Content engagement:

Growth in blog traffic, average time on page, bounce rate

Lead generation:

MQLs influenced or driven by content (email, gated content, blog CTAs)

Email performance:

Open rates, CTRs, conversion rates

SEO impact:

Organic traffic growth, keyword rankings, backlinks to owned content

Content output:

Number of content assets delivered per quarter (blogs, guides, case



studies, etc.)

Brand and partner reach:

Mentions in industry publications, podcast/video views, webinar



attendance

Partner collaboration:

Quality and consistency of content developed for or with partners



Company events



Hybrid and flexible working style



Modern working tools



International environment



Benefit package for wellbeing support



Private health support



About the company



Epassi is an innovative fintech company, our purpose is to boost everyday well-being.



We are the market leader in mobile payments for employee benefits in Northern Europe - our solution combines all the benefits into a single mobile app. Epassi's team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.



Epassi has recently expanded outside the Nordics!



We have recently acquired the UK's largest health and fitness network Incorpore, leading Italian corporate welfare and employee benefits company Eudaimon as well eading corporate fitness companies in Western Europe, Hansefit & i-gb in Germany & BFNL in Netherlands.



2007Epassi is founded



2008Launching the Sport & Culture benefits - the first mobile-payable benefits in Europe



2013Launched the commuting benefit.



2014Won the Deloitte Technology Fast 50 programme in Finland.



2015Epassi acquires Min friskvard and expands to Sweden



2016Alipay cooperation accepting payments from Chinese customers



2017Launching the Wellbeing benefit & acquiring Tyky Finland



2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps



2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.



2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership



2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits



2023Epassi expands outside the Nordics - acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.



2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.



2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland



2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.



Patricia Kobylanska | Contact Person



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Epassi



Haywards Heath | Hybrid

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