Job Description

Job Introduction

Conversion Optimisation (CRO) Executive

As we continue our mission to make people and nature happy through chocolate, we're looking for a

Conversion Optimisation (CRO) Executive

to join our

Ecommerce team

on a

hybrid, full-time

basis.


In this role, you'll play a key part in maximising the performance of our website and digital channels. Using data, testing and customer insight, you'll analyse user behaviour, identify friction points and deliver optimisation initiatives that enhance customer experience, improve conversion rates and support business growth. This is a great opportunity for someone who combines analytical thinking with creative problem-solving and a passion for digital optimisation.


As well as a competitive salary and a range of company benefits, you'll receive

50% discount on all products

, and a

70% discount for you and your guests when you stay at our Rabot Estate hideaway

on the paradise island of Saint Lucia.

Mint House (Hybrid Working)

Here at Hotel Chocolat, we've adopted hybrid working. This means you'll join us on site for

three days a week

, and for the other two days - you can work from wherever you like!


The on-site location for this role is our support office,

Mint House

, in Royston, Hertfordshire. Our home from the very beginning, it's just off the A505 and a

10-minute walk from Royston train station

, with direct rail links to London King's Cross.

What you'll be doing...

Analysing website and digital channel performance to identify opportunities to improve conversion rates Planning, executing and managing A/B, multivariate and other optimisation tests Collaborating with UX/UI designers, developers, trading, SEO and agency partners to deliver CRO initiatives Using tools such as Google Analytics, Hotjar, AB Tasty and Content Square to understand user behaviour and test performance Identifying friction points within the customer journey and proposing actionable, data-led solutions Tracking, reporting and presenting key conversion metrics, insights and recommendations to stakeholders Developing and maintaining CRO best practices, frameworks and processes Supporting optimisation of landing pages, funnels, forms and other key conversion touchpoints Staying up to date with industry trends, tools and best practice in CRO and digital marketing Managing and maintaining relationships with external agencies where required

Who you are...

You're a data-driven and curious optimiser with a strong commercial mindset. You enjoy digging into data, testing hypotheses and translating insight into meaningful improvements for customers. You're organised, detail-focused and confident working cross-functionally to influence and deliver change.

Essential

Minimum of two years' experience in a digital marketing, CRO, UX or optimisation role (or a relevant degree) Strong analytical and problem-solving skills Hands-on experience using CRO and analytics tools such as Google Analytics, Hotjar and AB Tasty Solid understanding of A/B testing, multivariate testing and experimentation methodologies Good understanding of UX/UI principles and user behaviour Excellent communication skills, with the ability to clearly present insights and recommendations Highly organised, with the ability to manage multiple projects simultaneously Knowledge of SEO and web performance optimisation best practices

Desirable

Experience working with ecommerce platforms such as

Salesforce

or SaaS products Experience using

Content Square

Basic knowledge of

HTML and CSS

Who are we?

We're one of the UK's favourite premium chocolate brands, with a range of products spanning luxury gifts, alcohol and our pioneering drinking chocolate system, the Velvetiser(TM).


A cacao pod takes years to grow - it can't be rushed if it's going to be just right for our products. The same can be said for Hotel Chocolat, which originally started as a mint production company before we realised it was luxury chocolate that we were really passionate about.


Now, we're market leaders in the industry. What began as an online-only business grew to over 140 stores across the UK, and we're still growing... Today, we're multi-category, multi-channel, and multi-territory, and our customers, colleagues, cacao farmers and suppliers all benefit from the success we make together.


To learn more about us and read about our People Pledge - our commitment to equality, diversity and inclusion - click here: hotelchocolat.com/uk/engaged-ethics/our-people.html