Job Description

Who we are

NMITE is an innovative new entrant in UK Higher Education based in Hereford, with big ambitions and a bold mission. We aim to widen access to higher education, champion lifelong learning in technology and engineering, support industry, and transform careers. Backed by Government, industry, and the engineering profession, we're here to shake up the traditional model - no lectures, no traditional exams, just challenge-led, industry-linked learning and doing.

To thrive here, you'll need a can-do attitude, a problem-solving mindset, and the flexibility to work across multidisciplinary teams. We're on a journey - and we'd love you to bring your energy and skills along for the ride. A sense of humour won't hurt either.

The Role

We're seeking a talented

Digital Marketing Manager (Maternity Cover)

to lead on the development and execution of NMITE's digital marketing strategy. This is a fixed-term post covering maternity leave (up to 12 months), reporting to the Head of Marketing, Communications & Student Recruitment.

You'll oversee our online presence across all digital platforms, using a data-driven approach to engage with our audiences and support our goals in student recruitment, reputation building, and partnership development.

You'll work closely with our agencies and internal teams to deliver integrated campaigns - from SEO and SEM to social media and email marketing - all focused on results and impact.

Key Responsibilities

Develop and execute a digital marketing strategy across SEO, SEM, paid media, social media, and email. Manage and develop NMITE's website to ensure great user experience and high performance. Lead content creation and audience engagement across social channels. Run in-house paid media campaigns (e.g., PPC) and collaborate with external agencies for optimal results. Design and deliver targeted email campaigns to nurture leads and connect with a range of stakeholders. Use analytics tools (e.g., Google Analytics) to track, measure and report on performance and ROI. Collaborate with colleagues across NMITE to deliver consistent, effective marketing and communications. Lead project management within the marketing team to meet campaign deadlines and objectives.

You'll be a great fit if you:

Have proven experience in creating and delivering multi-channel marketing campaigns. Understand how to build and engage online communities through effective digital strategies. Know how to make a website work - for both users and search engines. Are confident with email marketing (segmentation, automation, A/B testing). Are data-savvy and can use insights to improve strategy and results. Are a strong project manager who can balance multiple priorities and deadlines. Have excellent writing and communication skills, with an eye for detail and tone. Are a proactive team player who thrives in fast-moving, collaborative environments. Are commercially minded, creative, and driven by results.

Qualifications & Experience

Essential:

Degree or equivalent experience in digital marketing or a related field. Hands-on experience in digital marketing (SEO, SEM, social, email, paid media). Experience managing websites and using analytics tools. Familiarity with CRM and email marketing tools (e.g., Mailchimp). Strong IT skills including Microsoft Teams/SharePoint.

Desirable:

CRM experience Design, photography, or video editing skills Previous experience in the Higher Education sector

Our Values & Culture

At NMITE, we value:

Grit & determination

- seeing things through

Inclusivity

- every voice matters

Creativity & learning

- trying new things, learning from failure

Honesty

- open communication and transparency

Curiosity

- asking questions, seeking improvement

Alignment

- shared goals and collaborative success
We're committed to creating a diverse and inclusive community where everyone can thrive.

Our Offer

Competitive salary: 37,711 - 39,315 Pro Rata Pension scheme Life assurance 30 days holiday - Pro Rata (plus Bank Holidays & closure days & Day off for your birthday) Hybrid/flexible working arrangements Ongoing training & development Employee Assistance Programme Westfield Health & Rewards Mental health training for all staff

To Apply

Please email a full CV and a covering letter to vacancies@nmite.ac.uk. Your covering letter should explain how you meet the person specification.

For informal queries, contact Samantha Lewis, Director of People & Operations: Samantha.lewis@nmite.ac.uk

Closing date for applications: 19th August 2025 @ 12pm

Please note: we may close the vacancy early if we receive a high number of strong applications, so early applications are encouraged.

We particularly welcome and encourage applications from candidates from groups traditionally underrepresented in education. ucation!

Job Type: Fixed term contract
Contract length: 12 months

Pay: 37,711.00-39,315.00 per year

Work Location: In person

Application deadline: 19/08/2025
Expected start date: 13/10/2025