Job Description

A new opportunity has arisen for a CRM Manager to join a leading energy and agricultural company based out in Prescot. The role will involve taking on a new project to develop and implement the new CRM system, working cross functionally with the I.T. department as well as with the Sales and Marketing team to enhance the sales cycle. The role will sit within the Marketing function.

As a CRM Manager, you would be responsible for:

• Map the current sales processes and develop a standardised and consistent approach that can be adopted by Business Development Managers across the network
• Own and optimise the various processes within the sales cycle, adapting to the needs of the business, including meeting notes and report logging, customer onboarding, complaints handling, and customer satisfaction
• Lead a CRM steering group with key CRM ecosystem stakeholders to ensure the CRM roadmap is fully supported and aligned to business objectives.
• Effectively partner with key stakeholders to influence and ensure appropriate engagement and alignment of CRM initiatives, supporting the management of misaligned or conflicting priorities.
• Assist in the creation of long-term strategic goals for achieving and maintaining high data quality in conjunction with senior leadership, Head of Operational Data Strategy, IT and CRM users
• Work closely with the IT applications team to ensure CRM effectively supports key business capabilities and evaluate/rationalise the application portfolio on a quarterly basis
• Configure and rollout applications in the CRM ecosystem, according to business requirements.
• Ensure CRM applications are effectively embedded into the organisation, by providing training, managing changes, and regularly testing to identify areas of improvement
• Own organisational risks associated with the CRM application and work with IT and other departments (where appropriate) to ensure risks are mitigated
• Liaise with CRM vendor for prompt rectification of any problems or emergencies.
• Manage performance of the CRM and report on the support and operational issues to S&M leadership and IT.
• Formulate and conduct training sessions and materials for propagating CRM knowledge throughout the organisation

Manage a project to implement and develop the new CRM system|Work cross functionally with sales, marketing and I.T. during the project

The successful CRM Manager will:

• In-depth knowledge of the full sales cycles and the processes associated
• Knowledge of using, troubleshooting, and training a CRM system within a Sales Function
• You have an understanding and experience with Customer Relationship processes and methods
• Highly organised with excellent communication and interpersonal skills, with the ability to clearly inform others
• Confident in dealing with internal stakeholders across various levels within a complex organisation
• Additional language skills are desirable
• Demonstrable knowledge of project management best practices

An independent, family-owned business. The client is a global network of strategically placed offices and laboratories enables global trade by providing independent inspection, analysis, and consultancy services to the metals, minerals, and solid fuels, and agriculture industries.

• A competitive salary
• Hybrid working 3 days in the office 2 days at home
• Access and exposure to the global company

Michael Page