Job Description

Make a difference every day with PDSA
About the role
Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.
We're now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.
If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.
As CRM Manager, you will:
CRM Strategy & Campaign Management - Develop and implement CRM plans to enhance donor engagement, optimise supporter journeys, and improve automation and tracking.
Data-Driven Marketing & Fundraising - Utilise CRM data to support marketing and fundraising initiatives, ensuring effective segmentation, targeting, and multi-channel engagement.
Stakeholder Collaboration - Work cross-functionally with internal teams, including Marketing, Fundraising, and Data & Analytics, to align CRM insights with organisational goals.
Performance Monitoring & Reporting - Track and analyse CRM metrics, providing insights to improve donor retention, acquisition, and campaign effectiveness.
CRM System Management & Compliance - Oversee CRM data processing, ensure compliance with data protection regulations (e.g., GDPR), and manage relationships with CRM service providers.
Leadership & Team Development - Manage and develop the CRM team, fostering a data-driven and supporter-focused culture within the organisation.
We're seeking someone with:
CRM Marketing Expertise - Proven experience in CRM marketing and multi-channel campaigns, using data-driven insights to improve engagement and retention.
Data Analysis & Reporting - Strong analytical skills with the ability to interpret complex CRM data, generate reports, and optimise marketing strategies.
Stakeholder Engagement & Communication - Ability to collaborate with internal teams and external partners to ensure CRM activities align with business objectives.
Proficiency in CRM Systems & Data Management - Experience with CRM platforms such as Dynamics 365, Salesforce, or DotDigital, along with data management best practices.
Regulatory & Compliance Knowledge - Understanding of data protection regulations (e.g., GDPR) and industry standards, ensuring CRM activities adhere to legal and ethical requirements.
Fundraising & Donor Engagement Experience (Desirable) - Familiarity with donor engagement strategies, direct marketing planning, and fundraising principles.
What We Offer
We are really passionate about being a great place to work, where people feel connected with what we do and where they feel they can make a genuine difference. This commitment has resulted in us being rated as one of the top 25 big organisations to work for in the UK according to Best Companies survey.
In addition to being a great place to work, we offer a wide range of benefits, including:

• 25 days holiday plus bank holidays (rising with service), with option to buy/sell days.
• Special days off, including:

• A paid Volunteering Day
• A Celebration Day for something meaningful to you
• A dedicated Wellbeing Day to focus on yourself
• Generous pension scheme - up to 10% employer contributions
• Free Life Assurance (4 x annual salary)
• Enhanced family leave (maternity, adoption & paternity)
• Retail, travel & leisure discounts through Fetch platform
• 15% discount on PDSA Pet Insurance plus access to staff vet services for pets

About PDSA
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As the UK's leading veterinary charity, with 49 Pet Hospitals, we strive to improve pets' lives - through prevention, education and treatment. Every year our dedicated vet teams carry out 2.7 million treatments on 470,000 pets. Our national network of around 120 high street shops help us to provide these treatments through selling both donated and new goods.
We believe that we work better together, so everyone from our vets, volunteers, shop teams and to our office support colleagues - we are driven in our dedication and passionate about pets. Join us and help improve the lives of every pet.
PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunity for flexible working arrangements to support team members from different backgrounds.
If you have any questions or concerns regarding accessibility, please contact your Recruiter Maria at and I will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.
We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.
The closing date for this vacancy may be brought forward should we receive sufficient candidates.
The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.

Skills Required