Job Description

The post holder will oversee the hospices website, social media platforms, email marketing, SEO, and PPC activity, ensuring digital activity supports wider organisational goals. They will provide analysis and insights to guide continuous improvement, and work in close collaboration with the Campaign & Brand Manager to deliver integrated and effective digital campaigns. The role includes formal line management responsibility for the Digital Officer / Digital Content Producer, providing guidance, support, and performance management. The post holder also holds functional oversight of digital platforms and analytics, ensuring campaigns are effectively delivered online and aligned with organisational objectives.

Specific duties:

Digital Channel Management Manage and oversee Keech Hospices digital channels, including website, social media platforms (LinkedIn, Facebook, Instagram, X/Twitter), and email marketing systems. Develop, implement, and monitor strategies for each digital channel in line with organisational objectives and campaign plans. Ensure all digital activity is on-brand, consistent, accessible, and aligned with campaign and organisational priorities. Provide line management for the Digital Officer / Digital Content Producer, including performance management, development, and workload allocation.



SEO, PPC & Analytics Oversee SEO and PPC activities, ensuring optimal performance, efficiency, and return on investment. Monitor analytics and performance metrics across channels, producing reports and insights to inform strategy. Provide recommendations to improve reach, engagement, conversions, and supporter journeys. Content and Collaboration Work with the Digital Officer / Digital Content Producer to plan, schedule, and optimise digital content across platforms.



Collaborate with the Campaign & Brand Manager to ensure digital channels effectively support wider campaigns. Support internal communications through digital platforms as required. Innovation and Best Practice Identify and implement best practice, trends, and innovations in digital marketing to continuously improve performance. Ensure compliance with accessibility standards, GDPR, and digital marketing regulations.



General Duties Attend key events and campaigns to provide digital support and oversight where needed. Represent Keech Hospice as an ambassador at all times. Undertake any other activity deemed necessary by the Head of Marketing and Communications.