Job Description

A little bit about Parsley Box

We've established ourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable.



Our mission is to support healthy ageing and make Parsley Box the brand of choice for this demographic and our online presence is core to helping us achieve this.

What we're looking for

As the Digital Marketing Analyst, you will drive revenue growth through strategic analysis, content optimisation, and performance reporting. This role combines technical expertise in SEO, AI discoverability, and business intelligence with analytical skills to optimise our digital marketing efforts across all channels.





The role is based in Edinburgh, with hybrid working available (minimum of 3 days in the office).

You'll be responsible for:

Web Content & SEO Optimisation

Manage and optimise web content to improve search engine rankings and AI discoverability across platforms Conduct keyword research and implement SEO best practices to increase organic traffic Monitor traffic sources and track backlinks to identify opportunities for growth Optimise content for AI-powered search engines and voice search technologies Collaborate with in-house and agency content writers to ensure all digital assets are optimised for maximum visibility Implement technical SEO improvements and coordinate with the in-house tech team as needed Analyse website user behaviour and recommend changes to website navigation, landing pages, and UX to improve conversion rates for orders and catalogue requests

Digital Marketing Channel Analysis

Analyse performance across all digital marketing channels, including paid search, social media, email, and organic search Identify growth opportunities and optimisation strategies for each marketing channel Conduct A/B testing and multivariate testing to improve campaign performance Track customer journey and attribution across multiple touchpoints Provide actionable insights to drive customer acquisition, retention, and revenue growth Monitor competitor activities and industry trends to inform strategic decisions

Business Intelligence & Reporting

Design, build and maintain BI dashboard using tools such as Google Analytics and Looker Studio Create automated reporting systems to track campaign performance against established KPIs and targets Develop historical performance benchmarks and trend analysis reports Prepare executive-level reports and presentations on marketing performance and ROI

Data Analysis & Strategic Insights

Use Google Analytics, GA4, Tag Manager and MailChimp to monitor campaign and site performance, and extract meaningful insights Identify patterns, trends, and opportunities in marketing data to inform strategic decisions Develop predictive models to forecast campaign performance and budget allocation Make data-led recommendations for improvement to acquisition and retention marketing campaigns, and channel strategy

Experience & Skills required:

4+ years' experience in a digital marketing, performance marketing or marketing analytics role in a growth e-commerce business Advanced Google Tag Manager implementation, including custom events, triggers, and variables for e-commerce tracking Solid working knowledge of GA4, particularly enhanced e-commerce reporting and customer audience creation, and SEO tools Understanding of AI's impact on search Experience with programmatic SEO to generate landing pages Experience with server-side tracking and first-party data strategies to improve data accuracy and maintain security and privacy compliance Experience with building and maintaining BI dashboards such as Looker Studio Technical depth to work with the in-house Tech team to implement the recommendations from the Digital Agency Critical thinking skills, highly numerate, and creative thinking to support problem-solving Good communication skills and ability to work independently and cross-functionally Organised with strong attention to detail

What we offer:

Salary up to 40,000 (depending on experience) 6% company pension contribution (you contribute 5%) to help you plan for your future. Private Medical Insurance. Life insurance at 2x salary. 33 days annual leave including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years' service. 2 wellbeing days per year to proactively support your physical and mental wellbeing. Flexible working options including use of the office and working from home up to 2 days a week. Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal. Modern workspace with onsite parking, cafe, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee. Employee discount scheme. Funded health screening for over 50s. Employee assistance helpline access for support at challenging times.


We're actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we'll happily make any adjustments.