Job Description

Oceana Hotels & Restaurants is a group of unique resort properties in Bournemouth, UK. Oceana Hotels are a growing and leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels in Bournemouth. Oceana Hotels are dedicated to continuing its tradition of providing exceptional guest experiences across Europe region. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day.

Overall Objective: To lead and support social media content creation, channel management, and performance reporting across the Oceana Group, while contributing to wider digital marketing efforts.

Key Responsibilities:

1. Social Media Strategy & Management

Drive the day-to-day management of Oceana's social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.). Build and maintain a strong, engaging brand presence across all channels. Develop platform-specific content strategies to grow audience and engagement. Monitor and respond to comments, messages, and mentions in a timely, on-brand tone. Plan and manage a content calendar for each property within the group. Schedule and publish posts using scheduling tools, ensuring alignment with brand messaging and visual identity.
2. Content Creation for Social Media

Capture and edit high-quality photos and videos for use across organic and paid social campaigns. Design creative assets and artwork for posts, stories, reels, and paid ads. Collaborate with teams across the group to plan photoshoots and video shoots that showcase venues, events, and services. Stay on top of trends in social media content (e.g., trending audio, formats, challenges) to keep content fresh and relevant.
3. Analytics & Performance Reporting

Track and analyse key social media performance metrics (reach, engagement, follower growth, etc.). Generate regular performance reports and identify opportunities for optimisation. Benchmark performance against competitors and share insights with the team.
4. Collaboration & Support

Work closely with the wider digital marketing team to support broader campaigns across email, SEO, and paid media when required. Manage and maintain Oceana's digital asset library (images, videos, design files). Assist with updating website content via the CMS as needed.
What You'll Bring

A passion for social media and digital storytelling Good photography, videography, and basic editing/design skills (Canva, Adobe Suite, etc.) Excellent written communication and eye for detail A proactive, organised approach with the ability to manage multiple accounts and deadlines
Benefits:

Excellent training and development opportunities Meals on duty provided as per company policy Excellent career progression opportunities within a successful growing business Discounts on Oceana Day Spa, overnight stays and dining across the Oceana Hotels group
Job Type: Full-time

Pay: 25,500.00-26,500.00 per year

Expected hours: 40 per week

Schedule:

Day shift Monday to Friday Weekend availability
Ability to commute/relocate:

Bournemouth BH1 3AF: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's (preferred)
Experience:

Digital marketing: 1 year (preferred) Marketing: 1 year (preferred)
Work Location: In person