Job Description

About You

Are you a digitally savvy marketing professional with a passion for property? We are seeking a

Digital Marketing Executive

with proven experience in the

housebuilding or property sector

to help drive visibility, engagement, and lead generation across our digital channels.


This is an exciting opportunity to join McCarthy Stone's forward-thinking marketing team in a part-time job share role (three days a week), where you'll play a pivotal part in shaping the online presence of one of the UK's leading retirement living providers.


As a confident self-starter, you will bring proven experience in digital marketing within the housebuilding, real estate, or property sector, alongside hands-on expertise in SEO, CMS platforms (ideally Sitecore), and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar, and SEMrush. You will demonstrate a strong understanding of SEO fundamentals and best practices, with a track record of managing and optimising large-scale websites to drive performance and engagement.


Your ability to interpret data and translate insights into actionable improvements will be key to enhancing user journeys and content effectiveness. Highly analytical and solutions-oriented, you combine strong problem-solving skills with meticulous attention to detail, enabling you to manage multiple priorities in a fast-paced environment.


Comfortable working cross-functionally, you can communicate technical concepts clearly to non-specialist stakeholders, ensuring alignment across teams. Ideally, you will hold a degree or equivalent experience in Marketing, Digital Media, or a related discipline.

We Will Give You

Financial Benefits:

Competitive salary plus discretionary annual bonus Company Pension Scheme Life Assurance Professional subscriptions paid for

Lifestyle & Wellbeing:

24 days holiday (rising to 28) plus bank holidays Hybrid working to support flexibility Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation Private Healthcare Insurance (Employee only), remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers Colleague benefits booklet offering discounts and promotions Family-friendly policies

Your Impact

Your work will directly shape how customers discover, explore, and engage with McCarthy Stone developments online. By combining technical skill with creative insight, you will help optimise digital touchpoints and ensure our platforms perform at their best - delivering clear, measurable impact on marketing effectiveness and commercial success.

Your Attributes

You will bring:

A minimum of 2 years of experience managing large-scale websites or intranets. Proficiency in CMS platforms (preferably Sitecore) and responsive platform technology. Strong knowledge of SEO best practices and optimising website performance. Experience with Google Analytics 4 and ability to create and interpret dashboard reports. Proficiency in Microsoft Office, particularly Excel for data analysis and reporting. Excellent communication, problem-solving, and training skills. Meticulous attention to detail and the ability to meet tight deadlines. A collaborative mindset with a proven ability to work well in cross-functional teams. Ability to multitask and manage competing priorities efficiently.
At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.



#LI-DNI


As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.


We believe in championing the role, wellbeing and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.


We are proud to have been certified as a Great Place to Work 2022 as well as making the Great Place to Work Wellbeing list!