Job Description

Digital Marketing Lead Job Post

About Madestays

Madestays is a next-generation luxury hospitality and property-tech company. We manage a growing portfolio of high-end homes across London, delivering premium guest experiences and comprehensive operational solutions to property owners. Our business sits at the intersection of hospitality, design, and technology. We prioritise excellence in every detail - from the way we onboard owners to how we communicate with guests.

For tenants, we offer design-led homes, seamless digital booking, and high-touch service. For owners, we provide full-spectrum services including revenue optimisation, interior design consultancy, property compliance, maintenance coordination, and guest operations. Our internal systems and integrations help us run lean, scale efficiently, and maintain control across multiple properties.

We now want to bring in a marketing leader who understands both the digital side and the hospitality mindset - to drive growth in guest bookings, attract new property owners, and strengthen our brand presence online.

Role Purpose

This is a hybrid growth & brand role. The ideal candidate is as comfortable with data, ads, SEO, and funnels as they are with crafting a luxury brand narrative. They'll be instrumental in:

Generating new leads (for guests and owners) Helping to convert interest into bookings or partnerships Raising Madestays' brand awareness in target markets Ensuring the brand's voice, tone, and aesthetic are consistent across all touchpoints

Key ResponsibilitiesStrategy & Planning

Define and own the digital growth strategy (funnel-based) across both B2C (guests) and B2B (property owners). Build annual and quarterly marketing plans, tie them to business goals (e.g. # of new properties onboarded, booking revenue, direct booking share vs OTA). Conduct market research, competitive benchmarking, and audience segmentation to refine messaging, channels, and positioning.

Content, Creative & Brand

Produce or oversee high-quality, brand-aligned copy for the website, landing pages, emails, newsletters, promotional campaigns, pitch decks, and partner materials. Work with or lead a creative resource (in-house or agency) for photos, video, motion design, property visuals. Ensure consistency in brand messaging - tone, visuals, storytelling - across all channels.

Digital Acquisition & Paid Media

Plan, execute, and optimise paid media campaigns (Google Ads / YouTube, Meta / Instagram / Facebook, TikTok, display, remarketing). Run A/B tests on creatives, copy, landing pages, and funnel flows to maximise return. Monitor budget, cost per lead, CAC, ROAS, and other KPIs; make data-driven adjustments weekly or monthly.

SEO, Content & Organic Growth

Develop and execute both on?page and off?page SEO strategies (keyword research, site architecture, internal linking, backlinking, content clusters). Create a long-term SEO roadmap (e.g. blog content, guides, location pages) to drive sustainable organic traffic. Work with web development / operations to ensure site speed, mobile experience, schema markup, UX, technical SEO are all optimised.

Social Media & Community

Own social media accounts across relevant platforms (Instagram, TikTok, Facebook, LinkedIn, maybe Pinterest, etc.). Build content calendar, schedule posts, engage with audience, manage community, respond to comments / DMs where appropriate. Identify and partner with influencers, content creators, industry press, or collaborators to grow reach.

Analytics, Reporting & Optimisation

Implement and manage tracking (Google Analytics 4, Tag Manager, UTMs, conversion funnels) to measure performance. Build dashboards and reports; present insights, trends, and actionable recommendations to leadership. Regularly audit campaigns, channels, conversion rates, and user journeys to find optimization opportunities.

Cross-functional Collaboration

Work closely with operations / property / guest services to get content, promotions, property launches, guest stories, owner case studies. Partner with interior design & renovations team to visually capture property transformations for marketing. Coordinate with sales / BD team to align lead handoffs, landing pages, pitches for property owners. If needed, oversee external agencies or freelancers (SEO, PPC, content, design) to ensure they deliver quality aligned with the brand.

Optional / Stretch Areas

Email / CRM / Marketing automation (segmenting guest vs owner flows, drip campaigns). Affiliate / partnership marketing, strategic alliances (travel platforms, lifestyle publications). Offline events, experiential marketing, or PR (press outreach, guest experiences, property launch events).

Requirements & Qualifications

Must?have:

Proven track record (ideally 3-7+ years) in digital marketing, especially in hospitality, real estate, travel, or luxury brands. Deep understanding of SEO, paid media, funnels, analytics, UX, and conversion optimisation. Excellent copywriting, storytelling, and communication skills (web, email, ad copy). Solid experience running Google / YouTube ads and social media ads (Meta, TikTok). Experience managing multi-channel marketing (organic + paid). Competence with photo/video editing tools (e.g. Adobe Photoshop, Premiere / After Effects, Lightroom) or ability to brief and manage creatives. Familiarity with web CMS (e.g. WordPress, Webflow) and understanding of technical web / SEO constraints. Strong sense of branding, aesthetics, and narrative. Analytical mindset, data-driven, able to interpret metrics and pivot strategies. Excellent project management skills, able to juggle multiple initiatives and deadlines. High attention to detail, proactive, take-ownership attitude.

Nice-to-have:

Experience with hospitality / bookings / property platforms (Airbnb, VRBO, Cloudbeds, etc.). Experience with email automation / CRMs (e.g. HubSpot, ActiveCampaign, Mailchimp). Experience with partnerships, influencer marketing, or PR. Experience working with external agencies. Understanding of lifecycle / retention marketing (upselling, repeat stays). Experience in high-end / luxury brand marketing.
Job Types: Full-time, Part-time

Pay: 30.00-50.00 per hour

Work Location: Hybrid remote in London W1S