Job Description

Position Summary

We are seeking an experienced

Digital Marketing Manager

with a proven track record in a similar role within the international education or language school sector. The ideal candidate will lead the digital marketing strategy, manage our digital marketing team, and drive lead generation, brand visibility, and student enrolment through digital channels.

Key Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with the school's growth and enrolment goals Oversee the day-to-day operations of the marketing team, ensuring alignment across digital campaigns and platforms Plan and manage paid advertising campaigns (Google Ads, Meta, TikTok, etc.) Manage SEO/SEM strategy to improve search rankings and organic reach Oversee social media strategy and content calendar for platforms including Instagram, Facebook, LinkedIn, TikTok and YouTube Monitor website traffic and performance; collaborate with developers to ensure optimisation and UX Analyse campaign performance and prepare regular reports for senior leadership Ensure consistent brand messaging across all digital touchpoints Coordinate with recruitment teams to support country-specific campaigns

Essential Requirements

Minimum 5 years of digital marketing experience, with at least 2 years in a management role Proven track record in a similar position, within the education or language school sector Experience managing a marketing team Strong understanding of paid media, SEO/SEM, email marketing, CRM tools, and analytics Data-driven and results-oriented with excellent reporting skills Strong leadership, project management, and communication skills Experience marketing to international student markets (Asia, Latin America, Middle East, Europe) Familiarity with CRM systems like HubSpot, Salesforce, or similar
Job Type: Full-time

Pay: 35,000.00-50,000.00 per year

Benefits:

Company pension Work from home
Experience:

Digital marketing: 5 years (required)
Work Location: Hybrid remote in London EC4M 7JN