Job Description

Reporting to:

CCO

Contract Classification:

Full-time FTC (Maternity Cover)

Location:

Manchester

Start Date:

January 2026

About us

Established in 2015, HA has already grown to be the UK's largest postgraduate training provider in aesthetic medicine. As providers of exceptional higher education, our main goal is to improve patient safety through our training; raising educational standards for the most widely requested non-surgical cosmetic procedures: injectables and cosmetic dermatology treatments.

Position Overview

As a Digital Marketing Manager, you will lead the execution and optimisation of our multi-channel marketing activity. This role is highly hands-on, with a focus on email marketing and CRM optimisation, paid advertising, content creation (including content capture, video editing, asset design), website copy and visual maintenance, marketing collateral production, and events. You will be responsible for ensuring campaigns are executed to the highest standard, driving engagement, lead generation, and measurable business growth.

Primary Responsibilities

Marketing Strategy

Collaborate with internal stakeholders (content/marketing, sales, medical, education, operations, and senior leadership) and external partners to align marketing plans with broader business objectives. Stay up-to-date with industry news, trends, and best practices to ensure marketing collateral and campaigns remain relevant and effective. Develop and execute training-level marketing strategies that drive training growth and customer engagement. Oversee marketing initiatives for new training launches, including new sites. Manage marketing budgets and forecasting to ensure efficient allocation of resources and maximum ROI.

Email Marketing & CRM Optimisation

Manage and optimise all email campaigns, ensuring they are highly targeted, engaging, and measurable. Segment and maintain CRM data to drive personalisation, nurture journeys, and campaign efficiency. Track and analyse email campaign performance, reporting insights and making recommendations for improvement.

Paid Advertising

Plan, manage, and optimise paid campaigns across search, display, and social platforms. Monitor campaign performance and adjust creative, targeting, and bidding strategies to maximise ROI. Prepare regular performance reports on paid media activity.

Content Creation & Editing

Write, edit, and proofread high-quality content for web, email, ads, and marketing collateral. Repurpose and optimise content for different digital platforms and audiences to maximise engagement and impact. Ensure all content aligns with brand guidelines, tone of voice, and key messaging. Capture training and clinic content, including on-site video and photography. Edit and produce multimedia content, including video, to support campaigns and brand storytelling. Design and develop assets, such as marketing materials and branded delivery resources, ensuring consistency and quality across all outputs.

Website Management

Maintain and update the company website, ensuring content is current, engaging, and SEO-optimised. Work with internal teams and/or external developers to implement updates and improvements.

Collateral / Assets Marketing Management

Oversee the production, design, and delivery of marketing collateral and digital assets. Ensure consistency of brand messaging and design across all materials. Manage asset libraries to ensure easy access and version control.

Events

Support the planning, promotion, and delivery of internal and external events. Create event-specific campaigns and materials to drive awareness, registrations, and engagement. Liaise with vendors, partners, and internal stakeholders to ensure smooth execution.

Governance & Process

Establish, implement, and continuously improve marketing processes, policies, and standard operating procedures across all areas of responsibility, with a strong emphasis on data compliance and best practices.

Social Media (Cover)

Provide social media support during periods of annual leave or absence. Assist with scheduling, publishing, and monitoring activity when required.

This job description is intended to provide a general overview of the position and is not an exhaustive list of responsibilities. Other duties may be assigned as needed to meet the organisation's objectives.

Desired Skills and Experience

Bachelor's degree in marketing, communications, or related field (or equivalent experience) 7+ years of experience in marketing (covering multi-channel campaigns, use of data and reporting for ROI analysis, design and brand) Proven track record in digital marketing execution, with expertise in email/CRM and paid advertising Strong content writing, editing, and proofreading skills Proficiency with CMS platforms and website management Experience in managing digital assets, marketing collateral, and brand consistency Hands-on experience with event marketing and coordination Proficiency in video and content editing tools/platforms Experienced with social media management platforms Strong analytical skills with experience using marketing analytics and reporting tools. Excellent organisational skills with the ability to manage multiple projects and deadlines. Creative, proactive, and adaptable, with strong attention to detail Experience within aesthetics, healthcare and/or clinical services A creative individual with excellent attention to detail Exceptional organisational skills Works well under pressure Articulate and confident communicator A team player with excellent social skills and a desire to collaborate across business functions An ability to work flexibly, show resourcefulness and work on own initiative and within tight timeframes

Our Values:

Ethical

Excellence

Authentic

Positive Growth Minded

Company Overview

Please visit https://www.harleyacademy.com/ for more information