Job Description

About You

Are you a data-driven digital expert ready to elevate customer experience through intelligent optimisation? We are looking for a Digital Optimisation Manager to lead our digital performance strategy, championing CRO, personalisation, and UX enhancements that make a real impact. This role offers the chance to work across high-profile digital platforms, using cutting-edge tools to deliver measurable improvements in user journeys and business outcomes.


With a solid background in digital marketing or analytics and a deep understanding of user behaviour, you bring a proven track record of delivering successful optimisation programmes. From managing AB testing tools to interpreting heatmaps, you know how to turn complex data into actionable insights. You are as confident exploring session recordings in Hotjar as you are configuring multivariate tests in Convert or Sitecore.


You thrive in agile environments, collaborate well across product, tech and marketing teams, and are comfortable juggling multiple priorities. Whether it is leading sprint reviews, presenting test results to stakeholders, or refining the customer journey, your strategic mindset and detail-oriented approach ensure continuous digital improvement.

We Will Give You

Financial Benefits:

Competitive salary plus discretionary annual bonus Company pension scheme Life assurance Professional subscriptions paid for

Lifestyle & Wellbeing:

24 days holiday (rising to 28) plus bank holidays Remote working to support flexibility Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation Private Healthcare Insurance (Employee only), remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers Colleague benefits booklet offering discounts and promotions Family-friendly policies

Your Impact

In this pivotal role, you will drive our digital optimisation agenda--improving conversion, enhancing user experience, and enabling personalisation at scale. Your work will directly influence how customers engage with our brand online.

What you will do:

Own and deliver the digital optimisation roadmap, focused on CRO, UX enhancements, and personalisation. Lead end-to-end testing programmes using AB/multivariate testing tools like Convert, Webtrends Optimize, and Sitecore. Analyse customer journeys using tools such as Google Analytics, SEMrush, Hotjar, and Sitemorse to identify and implement optimisation opportunities. Translate complex data into clear, actionable insights and present these to key stakeholders. Collaborate with digital, content, and product teams to plan, implement and measure test-and-learn initiatives. Help shape digital experiences using DXP platforms such as Sitecore to deliver personalised content and journey improvements. Play an active role in agile sprint planning and digital project delivery.

Your Attributes

You will bring:

Technical Excellence: Proven experience in CRO, personalisation, and data-led optimisation strategies. Analytical Insight: Sharp analytical skills and the ability to turn data into action. Tool Mastery: Hands-on experience with digital tools such as Google Analytics, SEMrush, Hotjar, Sitemorse, Sitecore and Convert. Testing Leadership: Strong understanding of AB/multivariate testing and optimisation platforms. UX/UI Knowledge: A keen eye for user experience and interface design, and how this impacts conversion. Collaborative Spirit: Great communicator who thrives in cross-functional teams. Agile Mindset: Comfortable working in agile environments with iterative planning and delivery cycles. Education: A degree in Digital Media, Marketing, Data Analytics or a related field.
At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.



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As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.


We believe in championing the role, wellbeing and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.


We are proud to have been certified as a Great Place to Work 2022 as well as making the Great Place to Work Wellbeing list!