Job Description

Position title: Digital Shelf & Experience Specialist \xe2\x80\x93 Rubbermaid Commercial Products
Location: Multiple locations in UK & Germany (hybrid working)
Reports to: Marketing Comms & Activation Manager
Contract type: Permanent, full-time

Job summary

As a Digital Shelf & Experience Specialist you will drive digital content plans and build / execute plans for priority digital partners within the B2B marketing function for Rubbermaid Commercial Products (RCP). You will bring digital content execution to life in line with brand & customer marketing\xe2\x80\x99s segment activation plan.

Key responsibilities:

Product Content Optimisation

• Responsible for product content optimisation and the champion of the Salsify platform for RCP EMEA, while supporting the onboarding of the wider international business. Provide training and support for key stakeholders e.g., Sales, upon implementation.
• Work alongside the Product Team to ensure we have best-in-class product content, which is loaded to the appropriate brand platforms. Make recommendations for website developments incl. product development pages, landing pages, forms etc.

Demand Generation

• Lead the brand demand generation strategy through RCP\xe2\x80\x99s owned platforms alongside wider brand communications activities.
• Work closely with our media and demand generation agencies to drive improvements to campaigns and pipeline performance by reviewing the targeting strategy, adapting campaign goals or inputs, shifting budget, switching creatives / copy, A/B testing platform features, sales activities etc.
• Provide sales enablement leadership by driving more Marketing Qualified Leads (MQLs) and Sales execution with the key metric of Sales Qualified Leads (SQLs) growth.
• Leverage state of the art analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth.
• Execute advertising & promotions (A&P) budget allocation aligned to business goals and implement budget pacing to track and optimise elements of digital advertising campaigns across a given time-period.
• Utilise distributor activation planning strategy with the Sales Team to grow accounts through new listings, content enhancements, communications, and pipeline development. Effectively track monthly and provide improvement recommendations.
• Analyse digital (eCommerce / marketplace etc.) sales opportunities and support the Sales Team with digital onboarding and training. Build & develop digital points of engagement with supported customers (i.e., reviews / content syndication).
• Oversee brand eCommerce efforts with distributors to ensure on-time launches, promotions, and maximizing opportunities to drive incremental sales.

Qualifications

Minimum requirements:

• 3+ years of experience in product content execution & development, including development of copy, images, video, rich media, landing pages, etc.
• BS/BA or University degree in Business or similar field
• Hands-on experience working with Digital Shelf (Product List, Product Detail) pages
• Fluent English (written & spoken)

Preferred:

• Experience with Salsify would be an advantage
• Ability to drive improvement of digital KPIs via a strong analytical mindset
• Project management skills
• Detail-oriented and deadline-focused
• Independent, proactive, and solutions oriented
• Excellent communication skills (written and verbal)

We offer

Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities. A wide portfolio of our brands is strongly represented across the region including Parker, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.
Join us and benefit from:

• LinkedIn Learning with 17,000 courses to choose from
• Corporate Citizenship Philosophies \xe2\x80\x93 environmentally sustainable and socially sensitive business practices
• Discount for some of our products of brands Parker, DYMO, Sharpie, Contigo and others
• Global Service Anniversary Program \xe2\x80\x93 recognition of milestone service anniversaries and birthdays
• Give@Newell \xe2\x80\x93 paid time-off for charity activities dedicated for local communities right where you live/work
• Global company with development opportunities, both locally and internationally
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on \xe2\x80\x9cApply Now\xe2\x80\x9d on this site and upload your CV in English.

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