Job Description

Are you a skilled marketing professional with a burning desire to make a difference? Are you ready to lead digital marketing efforts and drive the ongoing growth of a leading business in the European market? We are seeking a European Marketing Manager to join a dynamic team and take charge of demand generation in an exciting and fast-paced environment.

As the European Marketing Manager, you will play a crucial role in planning and implementing effective digital marketing campaigns to support the European sales team. Your ability to balance a hands-on and strategic approach will be key to your success. You\'ll work closely with the heads of Lead Generation and Content Development, executing multi-channel demand marketing strategies to generate leads and acquire customers.

This role is more than just marketing; it\'s about being part of a cohesive, high-performing team that thrives together. Join and be at the forefront of accelerating growth and leading the change in the European market.

Key Responsibilities:

• Perform in-depth research into target markets, identifying top accounts for business growth
• Develop and implement market entry plans to drive growth and expansion
• Utilise data-driven decision-making, consistently leveraging insights for campaign optimisation
• Establish metrics to measure the performance of existing marketing and sales campaigns
• Generate sales pipeline and increase awareness in targeted accounts
• Collaborate closely with the sales team, effectively handing off opportunities ready for the sales process
• Implement digital marketing campaigns for Account-Based Marketing (ABM) and target market programs
• Identify, create, and implement the most effective marketing materials, channels, and messaging for key accounts and target markets

What You Bring:

• 10+ years of B2B demand generation experience
• Account-Based Marketing (ABM) expertise
• Previous experience in startups, SaaS, AI, or technology industries
• Interest in or experience with testing, proctoring, and online assessment
• Proficiency in digital marketing tools such as Salesforce, Pardot/Hubspot/Marketo, WordPress, Google Analytics, Google AdWords, SEM, SMM, paid advertising, and website optimisation
• Sales experience and a proven track record of achieving quota goals
• Ability to collaborate effectively with cross-functional teams including Sales, Client Success, Client Support, or Development
• Results-oriented mindset with strong analytical and reporting capabilities
• Ability to translate business and technical requirements into compelling sales presentations and product strategies

Education:

University degree in marketing with technology experience or technology degree with marketing experience; MBA preferred.

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Job Snapshot

Date Posted:
22/08/2023

Industry Sector:
Information Technology

Job Category:
Information Technology

Job Location:
London, London

Job type:
Full-Time

General Information

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