Job Description

About the company:

Skift is the daily homepage for the global travel industry and the trusted news source for executives. They have proven themselves as the information and intelligence brand at the center of it all, monitoring the ever-evolving transformation into the future of travel. Skift is a fully distributed, remote company with employees based across the globe.

About the role:

As a Growth Marketing Apprentice at Skift, your main focus will be increasing organic search visibility and driving website traffic - through strategy, planning, and innovation. You will play a vital role in supporting the Senior Growth Marketing Manager in developing and executing comprehensive SEO and Paid Ads strategies. You will support on any technical SEO tasks when required, as well as supporting and building relationships with the wider teams. You'll have an eagle-eye on every Skift vertical - innately knowing what their target audience is and planning the most innovative ways to reach them - truly embodying effective, efficient marketing.

If you have a passion for SEO content and copywriting, paid social media marketing, a keen eye for detail, and a desire to contribute to the growth of Skift's online presence, this is the job for you!

Main Responsibilities:

Write compelling copy for paid advertising campaigns and SEO content. Identify high-value keywords through research, gap analysis, and competitor assessment. Develop and implement an SEO prioritisation matrix with SEO Writer. Write and optimise SEO content, including evergreen pillar posts and landing pages for Skift sites. Utilise tools like SEMRush, Ahrefs, GSC, GA, Parse. ly and Jetpack Analytics to analyse performance and identify opportunities. Monitor technical SEO issues and implement site audit recommendations. Research ad libraries on social platforms to identify new opportunities. Track, report, and optimise ad performance for ROI, conversions, and budget compliance. Define best-performing ad types, audience segments, and budget allocation. Collaborate with content writers and internal teams to enhance SEO efforts and educate on best practices. Stay updated on SEO trends, algorithm changes, and digital marketing best practices. Working closely with Event Marketing, Creative Team and Dev Team for campaign efficiency. Oversee paid ad campaigns across platforms like YouTube, LinkedIn, and Facebook. Assist with email marketing, PPC campaigns, and paid social media ads. Utilise HubSpot CRM for audience segmentation and reporting. Maintain campaign trackers to align marketing efforts with business strategy. Ensure SEO initiatives complement marketing campaign schedules

Entry Requirements:

You'll need to attend an online interview with our Talent Team and pass initial assessments in maths and English once you have completed your registration. You will need to be within a commutable distance to the office location listed.

Skills:

Communication skills IT skills Attention to detail Organisation skills Customer care skills Problem solving skills Presentation skills Administrative skills Team working Creative Initiative Passion for travel

Additional Benefits include:

Access to LDN's Apprentice Community LDN Personal Development Opportunities LDN Social Events LDN Apprentice of the Month Prizes Excellent Career Progression Access to Student Discount
Job Types: Full-time, Apprenticeship

Pay: From 18,000.00 per year

Schedule:

Monday to Friday
Education:

GCSE or equivalent (preferred)
Work Location: In person

Reference ID: SKFT001
Expected start date: 31/07/2025