Job Description

About Somerce

Somerce is a fast-paced and creative TikTok Shop agency based in London. We help brands unlock the full potential of TikTok Shop by creating high-performing strategies that drive real growth. Our team is young, ambitious, and deeply plugged into the creator economy. We live and breathe social commerce, and we're on the hunt for a motivated individual to support our growing team.

The Role

Influencer Strategy & Leadership

Define and lead the overarching influencer and affiliate marketing strategy across TikTok Shop. Build scalable frameworks for sourcing, recruiting, activating, and retaining high-performing creators and affiliates. Own the development and management of TikTok Shop creator campaigns, ensuring alignment with business and client objectives. Act as a strategic advisor to internal teams and clients on creator-led growth, UGC, and affiliate success.

Affiliate Program Management (TikTok Shop)

Build and manage an active network of high-performing creators, including onboarding, education, and incentivisation plans. Monitor key performance metrics such as clicks, conversions, and GMV to optimise campaign outcomes and ROI. Maintain relationships with TikTok's Creator Marketplace and affiliate tools to stay ahead of new features and opportunities.

Team Leadership & Development

Manage and grow the influencer marketing team, setting clear goals and coaching team members to success. Oversee day-to-day operations, resourcing, and prioritisation across the influencer function. Foster strong collaboration with client services, creative, and strategy departments.

Client Collaboration & Campaign Execution

Work with the Account Directors and Brand teams to design creator strategies that drive GMV and align with client KPIs. Provide clients with influencer recommendations, budget planning, and strategic reporting. Lead campaign briefings, talent negotiations, and influencer onboarding.

Performance Tracking & Reporting

Develop a comprehensive influencer reporting framework, tracking performance at campaign and creator levels. Regularly report on campaign impact, affiliate sales, and influencer ROI to internal and external stakeholders.

Platform & Industry Expertise

Stay up to date with TikTok algorithm changes, TikTok Shop updates, affiliate trends, and creator marketplace innovations. Represent the business at industry events, creator meetups, and client-facing presentations. Build strong relationships with key platforms and agencies to stay at the forefront of creator commerce.

Requirements

What We're Looking For

4+ years experience in influencer marketing, creator partnerships, or affiliate marketing - ideally with a strong TikTok or social commerce focus. Proven track record in building and scaling influencer campaigns that drive measurable commercial results. Strong understanding of TikTok Shop affiliate mechanics, creator partnerships, and platform tools. Excellent leadership, stakeholder management, and communication skills. Analytical mindset with the ability to interpret performance data and optimise accordingly. * Comfortable working in a fast-paced, growth-driven environment.