Job Description

Description

To lead ELEMIS' social media and influencer marketing efforts, shaping the brand voice across key social platforms--with a primary focus on TikTok and Instagram--to drive awareness, engagement, and growth within the highly competitive skincare landscape. Responsible for overseeing all owned social channels, spearheading influencer partnerships, and overseeing a social affiliate programme that turns brand advocates into a high-performing content and commerce engine.

What Will You Do?

Social Media Strategy & Execution
Develop and implement a forward-thinking, data-driven social media strategy across all owned channels, with a focus on Instagram and TikTok Create and oversee a robust content calendar aligned with the marketing calendar, encompassing brand campaigns, product launches, and seasonal moments Ensure content is innovative, on-trend, and platform-native, and in alignment with the brand's focuses Ensure there is constant monitoring of analytics and reporting to optimise performance and shape future content

Influencer Marketing
Lead the influencer strategy across tiers (macro, micro, and nano), with a focus on brand alignment and EMV Form and develop relationships with relevant influencers and agents to drive brand advocacy and equity Oversee all influencer campaigns from brief to execution, ensuring impactful storytelling and performance tracking Support channels on developing influencer marketing campaigns to fit their goals, partner alignment and budget, whilst in alignment with the wider UK influencer strategy for ELEMIS

Social Affiliate Programme
Proactively build social advocacy programs that drive brand conversations and deepen brand relationships, empowering the customer to become the influencer and voice of ELEMIS, whilst having a social affiliate element to drive sales Collaborate with digital teams to identify growth opportunities in social commerce and partner with them to successfully drive existing programmes

Leadership & Collaboration
Manage and mentor the social team, providing guidance, structure, and development opportunities Work closely with marketing and digital to ensure social media aligns with broader business goals. Work hand-in-hand with Global Head of Communications to ensure the influencer strategy functions effectively across organic and paid engagements Keep the business ahead of digital trends and emerging platforms in the beauty and social commerce space, bringing to the table growth opportunities to explore Select and manage social media or influencer marketing agencies to support on activation where needed, ensuring they are well-briefed and stick to required budgets, timelines and overarching strategies Serve as the internal expert on influencer marketing and organic social media, sharing competitor activity, platform updates and knowledge with the wider teams Ownership of Social budget, ensuring accurate tracking and optimal investment to support the Marketing calendar and business goals

Standard Responsibilities
To work as a team with other individuals and colleagues in the company, sharing knowledge when appropriate, helping colleagues and promoting a spirit of mutual respect and support. Understand and abide by company and departmental rules, policies and procedures. To carry out other duties as so requested by management at time to time Demonstrate 24/7 approach to responsibilities

The Perfect Candidate

10+ years' experience of social media marketing leadership in beauty or lifestyle industries Good level of creative writing skills highly desirable Genuine interest in the skincare industry Entrepreneurial approach: owning the role and proactively finding ways to change/improve our current social media presence Sociable, outgoing personality. Excellent people skills: build collaborative relationships with all key teams An enthusiastic team player with excellent organisational, communication and writing skills Must possess outstanding administrational skills and exceptional attention to detail and spelling Strong knowledge and daily use of key social media Willingness and ability to support and help drive "digitalisation" of brand teams, educating key brand personnel on social media
Excellent level of computer literacy in PowerPoint, Word and Excel

What We Offer You!

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Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more) Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more Generous Holiday Allowance, increasing with length of service Company Pension Scheme Bonus/Commission Scheme Healthcare Cash Plan (with Dental) Employee Assistance Programme for all Associates and their families Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards Much, much more! Some benefit eligibility is based on length of service or contract type

About ELEMIS

ELEMIS is the most exciting and innovative British brand in the spa and skincare industry. Rapidly expanding globally, the brand is available in over 45 countries and is continually introducing new and revolutionary products to the market.



A brand with true integrity, passion and commitment, ELEMIS is award-winning, results-driven and visionary - just like our people.



Sustainability is at the heart of ELEMIS' responsibilities. As a brand and as people, we ensure all duties and actions contribute to the short and long-term sustainability goals set-forth by the ELEMIS - Climate, Biodiversity & People Pillars.

We are committed to Elemis' sustainability pledge when ordering testers and professional grade products and when planning and executing promotional activities, reducing waste wherever possible.