Job Description

ABOUT US

Ancient + Brave is a mission driven wellness brand, founded in 2018 by Kate Prince who saw a gap in the market for sustainable products which support women's health and wellness. From the start Kate wanted the company to be unique, creating innovative formulas with targeted health benefits. The elements of daily ritual and ancestral health are integral to the brand.


As a B-Corp, Ancient + Brave meets the highest standards of social and environmental impact. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies - our brand has developed an incredible following and following investment from Piper, is ready to scale in the UK and internationally.



Want to be a part of a team that's shaping the future of health and wellbeing?

We'd love to have you!

THE ROLE

We're seeking a visionary Head of Social Media to set and lead our global social strategy--designed to accelerate brand awareness, deepen engagement, and cultivate brand love. This is a senior strategic and creative role for someone passionate about wellness, storytelling, and building a vibrant global community.


You'll be responsible for elevating our social presence in our core market (UK) while also driving growth across key international territories including Europe and the US.


Reporting to the Head of Brand you will:

Strategy & Leadership

+ Own and deliver the global social media strategy aligned with brand and business goals.

+ Lead strategic planning for UK-first campaigns while ensuring global adaptability and relevance.

+ Set KPIs (key performance indicators) that measure brand awareness, community growth, engagement, and sentiment and report back to the business on a weekly, monthly, quarterly and annual basis. Identify and report risk KPI's which will help the business quickly identify areas of concern.

+ Act as one of the company's cultural barometers, identifying trends, moments, and movements where Ancient + Brave should show up--ahead of the curve.

+ Collaborate with Brand and PR teams to make earned media moments socially impactful, ensuring campaigns are born social-first.

+ Develop a scalable framework for international expansion, balancing global consistency with local nuance.

+ Partner with the Influencer team to develop our ambassador, influencer, and collaboration strategies. Identifying content creators who could become part of our programme, either as an ambassador, influencer or affiliate.

Platform Growth & Content Direction

+ Oversee content strategy across Instagram, TikTok, Facebook, YouTube, Pinterest and emerging platforms. Seeking to activate, nurture and grow a community of committed fans across these channels.

+ Collaborate with the Creative Editor and Nutrition team to build powerful narratives that bring the brand to life across social, tailoring the approach by channel.

+ Ensure content quality, tone of voice, and visual identity are on-brand and culturally resonant.

Community & Engagement

+ Lead the evolution of our online social community, nurturing meaningful two-way conversations - working into the Head of Brand's overall community strategy.

+ Lead the development of our community strategy.

+ Oversee day-to-day community management and engagement, ensuring timely responses and brand voice alignment.

+ Work tirelessly to capture feedback and turn social insights into actionable improvements.

+ Identify how to bring the brand to life within the world of social in a way that is engaging, relevant and impactful - outside our channels and immediate sphere of influence.

Performance, Reporting & Innovation

+ Set performance benchmarks and provide insightful reporting to senior stakeholders.

+ Monitor trends, platform innovations, and competitor activity to keep Ancient + Brave ahead of the curve.


+ Continually test and optimise strategies to increase reach, engagement, and cultural relevance, working collaboratively with paid social.

+ Develop a test and learn programme for new content formats and emerging channels.

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

+ Demonstrable experience of developing social media strategy, with experience in a leadership role.


+ Proven success in growing brand awareness and engagement at a global level.


+ Deep understanding of social platforms, algorithms, trends, and best practices.


+ Strong creative judgment and a sharp eye for content that cuts through.


+ Experience working with or managing creators, influencers, and community-led campaigns.


+ UK market fluency with a strong appreciation for international expansion strategies (particularly Europe & US).


+ Passion for or experience in the wellness, beauty, or lifestyle sectors.


+ Experience scaling emerging platforms (e.g. TikTok and LinkedIn as a brand channel).


+ Excellent experience with social listening and analytics tools like Sprout Social with the ability to utilise these insights to inform and influence decision making across the business


+ Strong experience using paid social across the funnel to enhance and complement organic social activity


Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:


+ Highly self-motivated with an ability to take initiative and run with it.


+ Solution focused with a 'can-do' attitude and a strong work ethic.


+ Known for having a positive outlook and a growth mindset.

+ A collaborative team player who also excels in independent settings.

+ Exceptional communicator, able to convey information clearly and concisely.

+ Entrepreneurial and commercially minded.

+ Able and willing to work in a fast paced scale-up environment - an ability to effectively prioritise will be key.

+ Passionate about doing greater good and the future we're building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices.



Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You are:


+ Highly self-motivated with an ability to take initiative and run with it

+ Solution focused with a positive 'can-do' attitude, a strong work ethic and a growth mindset

+ A collaborative team player who also excels in independent settings

+ Exceptional communicator, able to convey information clearly and concisely

+ Entrepreneurial and commercially minded

+ Able and willing to work in fast paced startup environments that are often full of ambiguity - an ability to effectively prioritise will be key

+ Passionate about doing greater good and the future we're building - we expect our team to be supporting our B-Corp and ESG goals while being proactive and mindful in suggesting ideas for the business to improve its practices

Our Interview Process and What You Can Expect:

+ Application Review: We'll start by reviewing your CV/application to ensure it's a good fit for the role.


+ Initial Phone Call (circa 15-20 minutes): You'll have a brief introductory chat with Ellie, our Talent Partner. We'll discuss your experience, your career aspirations and explore how your values align with ours.


+ Video Interview (circa 30 minutes): The next step is a virtual interview with the hiring manager, via Google Meet. This will be an introductory conversation featuring experience-based and competency-based questions. It's also a great time to ask any initial questions you have!


+ Interview Task: You'll receive a task via email which you can prepare at home. This will form part of the discussion for the in-person interview. This will allow us to get a better understanding of your experience, skills and ways of working.


+ In-Person Interview (60-90 minutes): The final stage is an in-person interview at our Uckfield office. You'll meet with the hiring manager and one other team member and present your interview task and answer competency questions. This is also your opportunity to ask us any remaining questions.


Please Note:


+ This role requires full time working at our stunning Uckfield offices. Please apply only if you're within a reasonable commute to East Sussex. There will be an option to work from home one day per week after successful completion of your probationary period.


+ We're not seeking recruitment support for this role at this time.

WHY JOIN US

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.



At Ancient + Brave you'll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.




We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).



We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).


Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.


Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.


In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.


Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.



We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.


An important note on our ways of working...

As a fast-paced scale-up, we've found that spending time together in person is hugely beneficial to the way we're needing to communicate, collaborate and drive the business forward. We've worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect most new joiners to be in the office full time.



We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.