Job Description

Initiative unlocks business growth for the world\'s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand\'s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it\'s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Department Overview

Initiative is building the most streamlined and integrated Partnerships teams in the industry. We do not operate in silos. As such, our best and brightest Partnerships leaders from both Traditional and Digital backgrounds are charged with leading the Partnerships teams and delivering on the following:

• Marketplace landscape experts internally and with clients.
• All media partner evaluation, selection and recommendations. leveraging strategic/ consumer insights, marketplace insights, and Initiative\'s proprietary partner selection data and toolsets.
• Strategic partnership solutions, negotiation/go-to-market strategies, and audience-focused strategies, designed to deliver on client objectives and KPIs.
• Innovation and emerging partner test opportunities to drive client KPIs.
• Support MAGNA (

) aggregate negotiations across all media channels * Support and facilitate IPG Mediabrands corporate, agency and external media initiatives

• Understanding of Pharma regulations within markets and investigating new and upcoming channels / sources to activate on for our clients

What you\'ll be doing:

• Understanding the client\'s objectives and how Initiative Health output can best work to achieve them.
• Take ownership of client campaigns and projects (i.e. Plan, lead and manage).
• Developing objective focused media plans in collaboration with the Associate Director, Partnerships.
• Ensuring that all client outputs are delivered on time and to a high standard.
• Generate and deliver scheduled and ad-hoc reports.
• Communicate with 3rd party brand safety partners and be responsible for brand safety library and updates (whitelists, blacklists etc.).
• Work with relevant team members across the wider business to ensure client objectives are met
• Provide insights during weekly meetings on current campaign performance.
• Generate post campaign presentations and work with the Associate Director, Partnerships to provide relevant insights.
• Continually developing your skills across a variety of digital media channels.
• Collaborate and negotiate with media publishers to build suitable mixed media plans.
• Working with the Associate Director, Partnerships to identify new client/business opportunities.
• Working with the client leads regarding the management of projects and ensuring client and internal expectations are delivered on.
• Take ownership for administrative tasks associated with the smooth running of client accounts (e.g. management of budgets).
• Support team members with their roles and responsibilities.

Experience and Knowledge:

• Experience working in a client-facing or media related role within a marketing agency or consultancy environment. This may typically involve skills within managing all or any of the following channels: Paid Search, Paid Social and Programmatic.
• Expertise within marketing or media principles with a desire to continually improve your skills within digital media.
• Strong skills using the MS Office package - especially Excel.
• Passion, creativity and problem solving skills with a can-do attitude.
• A confident and engaging communicator with the ability to present to clients at various levels.
• Experience of successfully managing multiple projects and tasks, as well as stakeholders and other external suppliers aligned to your clients/campaigns.
• High standards for quality output and an excellent attention to detail.
• The ability to adapt your communications skills to suit rapidly changing client circumstances and internal teams so that you can achieve the best outcome for all stakeholders.

Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

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