Job Description

Overview

We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will have a passion for digital marketing and possess a strong understanding of various marketing strategies. This role will involve supporting the marketing department in executing campaigns, conducting research, and analysing performance metrics to enhance our outreach efforts. The Marketing Assistant will play a crucial role in driving brand awareness and engagement across multiple channels.

Responsibilities

Assist in the development and execution of multichannel marketing campaigns, including digital, print, and social media. Conduct keyword research and implement SEO best practices to improve website visibility. Manage social media accounts by creating engaging content, scheduling posts, and analyzing performance metrics. Support advertising sales efforts through research and preparation of promotional materials. Utilize Adobe Creative Suite to design graphics for online and offline marketing initiatives. Collaborate with the team on content marketing strategies, including blog posts, email newsletters, and website updates using WordPress. Analyze data using Google Analytics to measure campaign effectiveness and provide actionable insights. Assist in budgeting for marketing projects and track expenses to ensure adherence to financial guidelines. Participate in performance marketing initiatives, including Google AdWords and Facebook Advertising campaigns. Conduct market research to identify trends, customer preferences, and competitive landscape.

Requirements

Proficiency in digital marketing concepts such as SEO, content marketing, email marketing, and analytics. Familiarity with multichannel marketing strategies including B2B marketing and e-commerce platforms. Experience with marketing automation tools is preferred. Strong skills in copywriting and content creation with an eye for detail. Basic knowledge of HTML is a plus for website updates. Ability to work collaboratively within a team environment while managing multiple projects simultaneously. Excellent communication skills with a focus on research-driven decision-making. A proactive attitude towards learning new tools and techniques in the ever-evolving field of marketing. We encourage candidates who are eager to grow their skills in a supportive environment while contributing to impactful marketing initiatives.
Job Type: Full-time

Pay: 28,000.00-32,000.00 per year

Benefits:

Company pension Employee discount Free parking Gym membership On-site parking
Work Location: In person