Job Description

About this Role

The Marketing department is a dynamic and busy team working together to promote Haberdashers' Boys' and Girls' schools (known as Haberdashers' Elstree Schools). All marketing, communication, PR and design is managed through the department and it plays a fundamental role in brand awareness, pupil recruitment, parent and alumni support.

The marketing department's primary role is to support the schools various teams including working closely with the Admissions teams to organise various events and communications including Open Days and other admission related mornings. We also support the Commercial team to help with advertising and promoting venue hire of the schools facilities and additionally the Development team for fundraising activities and events.

In addition to this, the marketing department supports the overall school with any outwardly facing collateral for example, programmes for events, postcard creation and promoting the day to day running of the schools.

Role will include, but not be limited to, the following responsibilities:

Team -

To update and highlight your daily workloads to your manager, ensuring deadlines, brief and budget are met.

Keeping the lines of communication open with your manager to ensure full transparency

Brand -

Brand guardian for the department and ensure the brand guidelines, tone of voice, correct colours, typefaces, logos and crests are used throughout all marketing material.

Identify ways to improve all branded material

Identity where and when we need to evolve the brand guidelines

Stay updated on industry trends, especially marketing and content within school education

Keep abreast of local and national education news

Uphold the ethos and aims of the school

Strategy and planning -

Support the team to execute the annual marketing and communication strategy and budget

Support the Programme Manager to execute the marketing information system (statistics, target market, competitor research etc) to enable strategic decision making for marketing purposes

Support the Programme Manager to undertake research to inform future
marketing strategy.

Marketing -

To support the Programme Manager and meet regularly with other departments to develop new marketing solutions

To implement our tone of voice across all internal and external communications

To organise and manage the annual and termly publications across both schools

To adapt and create the templates for any items for concerts, conferences and talks

To adapt and create the templates for all internal school event material (e.g. Drama, Music, Art, Sport etc)

Planning and purchasing merchandise material for admissions and departments

Photography -

Support, if necessary, with photography at events across the school.

Admissions and Development -

Support with updating the school's marketing materials such as prospectuses, newsletters

Assist with materials for the development team for all alumni events

Assist with marketing and publicity for all major school events such as open day.

Person specification

Essential -

Educated to a degree level within a relevant field such as Marketing, Humanities, Media or similar pathway

Minimum 2-3 years' experience in a Marketing role

Excellent written and verbal communication skills

A meticulous eye for detail, especially in adhering to brand guidelines and proof-reading.

Ability to write dynamic and interesting copy for electronic and printed publications

Deliver within agreed timings in a fast-paced environment

Hardworking, positive and proactive attitude with a willingness to learn and meet deadlines

Ability to work both independently and as part of a team

Looking for the correct content and context from minimal information provided by staff members outside of the team

Excellent all-round IT skills including competence with all aspects of MS Office

Proficient in Adobe Creative suite

Attention to detail with ability to maintain accurate accounts and stock of merchandise

Understand the creative vision of the department and take direction from senior members of the team

Work efficiently whilst demonstrating creative flair and attention to detail

Hardworking, positive and proactive attitude with a willingness to learn and meet deadlines

Happy to get involved in roles not specifically outlined within their job description with enthusiasm

Ability to absorb knowledge and learn very quickly on the job

Flexible approach to the ever-changing and different day-to-day work within the schools'

Ability to prioritise own workload and timings, remaining motivated while working to strict deadlines

Ability to interact effectively with colleagues within the Marketing department and Admissions departments, along with other members of other school departments.

Able to divert from what was planned for the day to cater to the needs of the school and team

Desirable -

Knowledge and experience of marketing research techniques, analysis and reporting

An understanding of available communication channels and their benefits and drawbacks

Understanding of GDPR and the Data Protection Act.

Training -

Prepared to undertake training and development, as required, particularly in relation to Adobe Creative Suite and the introduction of new technologies.

What we offer:

A competitive salary, commensurate with the candidate's experience Private Pension Scheme through Aegon Additional life insurance cover Access to the Employee Assistance Programme (EAP), providing confidential support and advice Financial assistance for obtaining further qualifications Extensive professional development training opportunities Free lunch and refreshments Free onsite parking and access to travel on the schools extensive coach network Free access to state-of-the-art sports facilities including the gym, swimming pool, and fitness classes Wellbeing initiatives and programmes, such as yoga, mindfulness sessions, and health checks Access to an online GP service, providing quick and convenient healthcare advice Access to Vivup, the staff benefits platform, featuring discounts, financial advice, and wellbeing resources Cycle-to-Work Scheme and other green travel incentives including Octopus Electric Vehicles
Applications will be reviewed as they arrive, and we reserve the right to close this vacancy sooner, please apply as soon as possible.

Haberdashers' Elstree' Schools are committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be subject to a Disclosure and Barring Service enhanced check. The post is exempt from the Rehabilitation of Offenders Act 1974 and the School is therefore permitted to ask job applicants to declare all convictions and cautions (including those which are "spent" unless they are "protected" under the DBS filtering rules) in order to assess their suitability to work with children.

Job Types: Full-time, Permanent

Pay: Up to 25,000.00 per year

Benefits:

Company pension Cycle to work scheme On-site gym On-site parking
Work Location: In person