Job Description

Company Description

The Craft Bakers Association (formerly the National Association of Master Bakers NAMB) was established in 1887. We are a vital business partner for independent Craft Bakers, offering a wide range of essential business services and discounts to help them run their businesses effectively. Membership benefits include employment law and health & safety advice, training for bakery owners and staff, networking opportunities, and working with UK industry suppliers.

Role Description

This is a full-time, on-site role for a Marketing Assistant located in Ware The Marketing Assistant will be responsible for managing the commercial relationship with industry suppliers, supporting membership initiatives, and assisting with sales and marketing strategies. The role involves working with the Craft Bakers Association industry supporters, executing marketing campaigns and managing their membership packages. The role will also provide support to the Marketing and Communications Administrator to ensure activities are delivered smoothly and effectively.

Key Responsibilities

Industry Supporter Relationship Management

Attend supporter meetings and assist with onboarding new industry supporters Build and maintain strong, professional relationships with supporter contacts Act as a key point of contact, responding to emails and queries Coordinate marketing opportunities in line with each supporter's purchased package Keep internal records updated with contact details, activity logs, and deadlines

Marketing Package Delivery

Schedule and manage marketing content across channels: Email campaigns via Mailchimp Social media content via Hootsuite Website updates (logos, links, blurbs, categories) SMS/text messages (as applicable) Ensure welcome posts, listings, and all entitlements are fulfilled accurately and on time Gather supporter-provided assets (graphics, logos, etc.) and ensure they meet brand guidelines

Reporting & Campaign Feedback

Track performance of marketing activity Prepare simple reports for each supporter after key activity (e.g. mailshots, surveys, posts), including: Open/click rates Engagement metrics Survey response summaries Summarise outcomes via clear, professional emails and flag follow-up opportunities

General Marketing Support

Support the Marketing & Communications Coordinator with ad-hoc marketing admin Help maintain a clear delivery calendar and supporter tracking system Contribute to CBA-wide marketing campaigns where needed (e.g. event promotions, newsletters) Attend CBA Annual Business Day and assist in the organisation of the event.

Qualifications

Strong Communication skills Customer Service and Sales skills Excellent organisational and multitasking abilities Ability to work both independently and in a small team setting Qualification in Marketing, Business, or related field
Job Type: Full-time

Pay: 24,420.00-29,000.00 per year

Benefits:

On-site parking
Ability to commute/relocate:

Ware SG12 9DH: reliably commute or plan to relocate before starting work (required)
Application question(s):

Tell me about a time you managed multiple stakeholders or clients with different priorities. How did you ensure each one felt supported How confident are you in interpreting data such as open rates, click-through rates, or social engagement? Can you give an example of how you've used those insights to improve activity How do you stay organised when managing multiple campaigns, each with different deadlines and deliverables? What steps would you take if a supporter wasn't happy with the marketing exposure they were getting What experience do you have using tools like Mailchimp, Hootsuite, or similar platforms to schedule and deliver marketing campaigns
Willingness to travel:

25% (preferred)
Work Location: In person