Job Description

Job Summary

We are looking for a skilled Marketing Consultant to join our educational consultancy business, specializing in developing effective marketing and advertising strategies to support international students facing academic challenges. The ideal candidate will have a strong background in market analysis and strategy formulation, particularly in relation to the unique needs of students from non-English-speaking backgrounds and have excellent Chinese-English communication skills .

Duties

1. Market Research and Analysis:

- Analyze the consultancy's market position, including competitor assessments and customer perceptions.

- Understand specific academic challenges faced by international students.

2. Strategic Development:

- Advise on tailored marketing strategies for our consultancy services to reach diverse clients.

- Assist in re-launching services to align with the evolving needs of international students.

3. Advertising Strategies:

- Design and implement advertising campaigns focused on academic appeals and misconduct navigation.

- Identify optimal channels, such as digital marketing and partnerships with educational institutions.

4. Brand Positioning:

- Work with internal teams to refine our commercial image, emphasizing our commitment to international student success.

- Develop messaging that articulates our services and positions us as a trusted academic partner.

5. Performance Evaluation:

- Monitor and analyze marketing initiatives, providing insights to enhance effectiveness.

- Prepare reports on campaign outcomes and customer engagement metrics to guide future efforts.

Qualifications:

- Master/ Bachelor's degree in Marketing, Business Administration, Public Relations or a related field.

- Proven experience in developing and executing marketing and advertising strategies.

- Strong understanding of market research methodologies and customer perception analysis.

- Excellent analytical and problem-solving skills, with the ability to interpret data to guide strategic decisions.

- Exceptional communication and interpersonal skills in Chinese and English, with a focus on collaboration and creativity.

-Experience in the UK's higher education service (Preferable).

If you are passionate about marketing and eager to make a significant impact in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Marketing Consultant.

Job Type: Full-time

Pay: 15,000.00-40,000.00 per year

Schedule:

Monday to Friday
Education:

Bachelor's (required)
Language:

Mandarin (required)
Work Location: In person