We are looking for a strategic and hands-on Marketing & E-Commerce Manager to join us on a temporary basis to cover maternity leave. This role is ideal for an experienced marketer with a strong grasp of e-commerce who thrives on driving performance and delivering results. You will be responsible for shaping and executing marketing plans that acquire and retain customers while optimising every stage of the customer journey to maximise value. From digital campaigns and CRM to trading performance and journey personalisation, you'll oversee the full spectrum of marketing and e-commerce activity. Working closely with a Marketing & E-Commerce Executive, you will take ownership of strategy while remaining deeply involved in day-to-day execution.
This is a fantastic opportunity for a commercially minded, data-driven leader who is passionate about delivering exceptional brand experiences and accelerating business growth.
Job Responsibilities
Lead and develop marketing and ecommerce activity
Manage Marketing & E-commerce Executive and external agencies and freelancers supporting on PPC, SEO, Copywriting, Artwork, Social & Content Creation
Email planning and creation, continuously test and learn, implementing best practices - experience in Klayvio would be highly beneficial
Manage print advertising output, updating artwork monthly using Adobe Photoshop
Collaborate, contribute and lead marketing and ecommerce initiatives and projects that will help Just Fabrics achieve its goals
Lead end-to-end campaign management from planning, creation, and delivery
Proactively review and monitor campaign performance and put forward recommendations for improvements
Drive marketing and ecommerce performance measurement
Oversee all marketing channels including social media, email, print advertising, direct mail
Oversee customer acquisition, SEO, SEM, PPC, as well as all e-commerce operations including site merchandise, on-site search, UX development and analytics, experience in Shopify would be highly beneficial
Undertake research, insight, and analysis to achieve a full understanding of customers and their needs to inform strategy development
Manage marketing budget
Report back to senior management team on marketing and ecommerce developments
Job Types: Full-time, Part-time, Temporary, Fixed term contract
Contract length: 12 months
Pay: 35,000.00-45,000.00 per year
Expected hours: No more than 40 per week
Benefits:
Employee discount
On-site parking
Work Location: In person