Job Description

What you'll bring to the team:

Applications close: Friday 1st August 09:00

Are you a results-driven digital marketer ready to lead impactful campaigns across globally recognised brands? Join

Merlin Entertainments

as a

Performance Manager

and take centre stage in driving digital growth for some of the UK's most iconic attractions -- from SEA LIFE to Madame Tussauds, The Dungeons, and the lastminute.com London Eye.



In this pivotal role, you'll lead the implementation of paid media campaigns across PPC, Meta, display and programmatic channels, working closely with internal teams and agency partners. You'll have ownership of campaign planning, budget management, optimisation, and performance reporting -- all while mentoring junior team members and championing best practice across the business.



This is a hybrid position, and can be based at any attraction or office in the UK, but ideally within a commutable distance to our London Head Office.

What You'll Be Doing:

Develop and deliver paid media strategies across platforms including Google Ads and Meta. Manage paid media budgets, monitor spend, and maximise campaign ROI. Lead agency briefings and campaign planning, ensuring alignment with brand and business goals. Continuously track performance, delivering reports and insights that drive optimisation. Implement A/B testing to refine bidding strategies, creative performance and landing page effectiveness. Collaborate with SEO, content and wider marketing teams to ensure campaigns are aligned and integrated. Support innovation and continuous improvement by identifying emerging trends and new opportunities. Line-manage and mentor a Paid Media Executive, nurturing a culture of collaboration, creativity and high performance.



Qualifications & Experience:
Experience in paid media campaign management with a strong focus on performance marketing and ROI delivery. Hands-on expertise with Google Ads, Meta, and other digital advertising platforms. Strong analytical skills and a proactive approach to campaign optimisation. Experience working with agencies and internal stakeholders across complex marketing landscapes. Clear and confident communication skills -- both written and verbal. A collaborative leader with the ability to coach, inspire and develop junior team members. Background in the travel, entertainment or leisure sector is a plus. Previous line management experience is advantageous.

Benefits:

We're growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects - ideal if you're already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days' holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!


#LI-Hybrid #LI-MC1
Pay Range: From GBP 33,000.00/Yr.