Job Summary
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company's Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the day to day operation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.
The Performance Optimisation Coordinator, a pivotal member within the Performance Marketing Team, plays a crucial role in driving Disney+ subscriber growth. Reporting to the Senior Acquisition Manager, they are responsible for overseeing and executing budget allocations across markets and driving performance insights.
This individual track and optimizes multi-channel marketing budgets aimed at maximizing subscriber acquisition. They leverage a mix of paid media and emerging platforms to enhance visibility, drive conversions, and reduce cost-per-acquisition (CPA).
Beyond acquisition efforts, they also own the day-to-day budgeting for all performance marketing channels, ensuring that these align with financial goals. Their leadership extends to dashboard development, forecasting, and performance analysis to continuously ensure effectiveness.
Collaboration is key in this role, as the Performance Optimisation Coordinator working cross-functionally with the Global Growth team, Finance, Analytics, Data Science, and broader Marketing teams to develop insights-driven activations.
Additionally, they manage and nurture relationships with key internal partners, and external vendors, ensuring seamless execution and optimization of media investments.
This role is ideal for a data-driven, results-oriented individual who thrives in a fast-paced environment. The ideal candidate is passionate about leveraging data, insights, and creativity to unlock new opportunities, scale acquisition efforts, and drive continuous improvement in marketing performance.
This is an office-based role. 4 days working in the
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