Job Description

We are seeking an experienced and enthusiastic PPC Executive to join our dynamic marketing team and play a pivotal role in delivering our paid media strategy to support our growth across the UK and Internationally. In this position, you will create, lead and scale our PPC function, with a focus on driving traffic, generating leads, and maximising ROI. This is an exciting opportunity to support and expand a key function essential to our business and its international growth. The ideal candidate will have a deep understanding of Google Ads, Microsoft Ads, and other paid platforms, and a proven track record of executing high-impact campaigns both in the UK and globally.

Key Responsibilities

Campaign Management: Creating, launching, and managing PPC campaigns across various platforms like Google Ads, Bing Ads, and social media channels Keyword Research: Identifying relevant keywords to target in advertising campaigns to reach the desired audience Ad Copywriting: Support content manager to craft compelling ad copy that attracts clicks and drives conversions Bid Management: Optimising bids for keywords to ensure efficient ad spend and maximise campaign performance Performance Analysis: Monitoring campaign performance, analyzing data, and identifying areas for improvement Reporting: Generating regular reports on campaign performance, highlighting key metrics and insights A/B Testing: Conducting A/B tests on ad creatives and landing pages to optimise campaign performance Budget Management: Managing campaign budgets effectively to ensure efficient spending and maximise ROI.

Qualifications

Bachelor's degree in Business, Marketing, Communications, or a related field (preferred but not mandatory). 3+ years of experience in paid media or PPC role Proven track record of optimising campaigns on Google Ads and Bing Ads Expertise in establishing keyword campaigns, incl research and implementation Competitive analysis platform experience (i.e. SEMRush) Analytical skills: Skilled in data interpretation to drive actionable insights Salesforce (preferred): Experience integrating PPC data with Salesforce Self-motivated, resilient, and able to thrive in a fast-paced environment.

Requirements

Minimum 3 years' experience in a PPC or paid media role In-depth knowledge of Google Ads and Bing Ads Strong analytical skills and ability to interpret complex data Excellent communication and teamwork skills Google AdWords certifications is a must Semrush experience Salesforce (preferred): Experience integrating PPC data with Salesforce

Benefits

Competitive salary Company pension? Death in service? Free on site parking? Company outings and events? Daily breakfast club?
If you are passionate about PPC advertising and are looking for an exciting opportunity to make an impact, we'd love to hear from you. Join us and help drive our digital marketing efforts to new heights!

Location: Based in our offices in Blantyre just outside Glasgow

Job Type: Full-time

Pay: Up to 35,000.00 per year

Benefits:

Company events Company pension Cycle to work scheme Free flu jabs Free parking Life insurance On-site parking
Schedule:

Monday to Friday No weekends
Ability to commute/relocate:

Glasgow G72 0BN: reliably commute or plan to relocate before starting work (required)
Experience:

PPC Campaign Management: 3 years (required)
Work Location: In person