Job Description

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Position

POSITION: PR INTERN

DEPARTMENT: PR

LOCATION: LONDON

REPORTS TO: PR & MARKETING MANAGER

PURPOSE OF THE ROLE

Assist the PR & Marketing Manager alongside PR Coordinator and global PR team with the day to day running of the PR Department


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Job responsibilities

MAIN RESPONSIBILITIES

Support the PR & Marketing Manager in achieving the department's key objectives: + Drive EMV across social channels with influencers & Key Opinion Leaders + Secure coverage across leading press titles & increase visibility year on year
+ Increase share of voice across digital & print
Support in the organisation of all press and influencer launches Assist the department with the booking of travel and compilation of itineraries for all press and influencer trips Be the key point of contact for all journalists' requests Handle, fulfil and log all press enquiries quickly and efficiently Daily review of media (magazines, newspapers, online, blogs & social media platforms) for coverage and articles of interest Ensure prompt and timely send out of all new launches including art of gifting of all send-outs Support in the planning, organisation & execution of events for new launches and key moments in-store Manage and update the media and influencer contact databases on a regular basis Manage all print and online press coverage in terms of collation, uploading onto Clippings platform, presenting and distributing internally and to the International Team in an appropriate and timely manner Become proficient in Diary Directory and any new PR software to be introduced , regularly monitoring brand buzz and competitor activity and creating campaigns around influencer activations and events Control product cupboard stock and efficiently order stock for new launches and send-outs Help compile internal reports and competitor analysis Day-to-day administrative duties including using SAP to raise purchase orders and updating the budget tracker Ensuring all assets for upcoming launches are saved on the server Communicate with all team members to ensure thorough understanding of assigned tasks and deadlines

GENERAL MARKETING SUPPORT:

Support the PR & Marketing manager and Trade Marketing Coordinator with adhoc requests Support with organising couriers or take product to nearby stores for upcoming activations Day-to-day administrative tasks including raising purchase orders, setting up new vendors and ordering adhoc requests for stores ###

Profile

PERSON SPECIFICATION

A passion for PR and a love of the media An interest and awareness of UK fashion, beauty and lifestyle bloggers Ability to multi-task and prioritise projects on a day-to-day basis Be reactive to journalists needs Self-motivated Good team player Flexible and able to work well in a fast-paced pressurised environment Fluent in English Excellent communication skills, both written and oral Attention to detail Eager to learn and willingness to get 'stuck-in' Competent in Word, Excel, PowerPoint and Outlook
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Additional information

POSITION WITHIN THE ORGANISATION

Reports to: PR & Marketing Manager Internal contacts: + PR and marketing + International PR team
+ Training team
+ Commercial
External contacts: + Journalists, influencers + Fragrance Bloggers
+ Key suppliers
+ Agents

GUERLAIN

MAISON

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It all began with Pierre-Francois-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House's founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House's reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugenie, Pierre-Francois-Pascal created his Eau de Cologne Imperiale, which he gave to the young bride as a wedding present.


Since then, five successive generations of Guerlain perfumers have held the House's creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.