Job Description

Vacancy

Post Title

Residential Sales and Marketing Lead

Directorate

Governance & Support

Location

Eastleigh House

Advert Close date

10/08/2025

Job description

Job advert text

Head of Sales & Marketing (New Homes)


Residential Sales & Marketing Lead


56,512-59,244 (Band 12) plus Market Supplement


Permanent


Full time




An exciting leadership opportunity has arisen for an experienced sales & marketing leader to join our ambitious team at Eastleigh Borough Council.




The Role


This strategic role will oversee the marketing, sales, and lettings of open market, private rental, and shared ownership homes. You will be instrumental in achieving commercial targets and enhancing the Council's visibility and reputation through comprehensive marketing efforts.




Working closely with the Head of Communications & Marketing, you will develop and implement successful marketing strategies, manage the sales and marketing teams, and ensure the effective execution of campaigns. You will also be responsible for driving customer satisfaction and brand loyalty.




Key Responsibilities:


- Strategic Leadership: Develop and implement dynamic and competitive sales strategies to market and dispose of housing stock on a commercial basis.


- Customer Focus: Create, develop, and promote awareness of unique branding opportunities for the Council's residential projects, ensuring exceptional customer experiences.


- Market Insights: Conduct market research to identify trends, opportunities, and competitive landscapes to adapt marketing strategies effectively.


- Resource Management: Oversee the allocation and utilization of resources within the sales and marketing teams, ensuring optimal efficiency and effectiveness.


- Financial Oversight: Manage sales and marketing budgets and spend, ensuring campaigns are delivered on time and within budget.


- Comprehensive Campaigns: Formulate and implement marketing strategies that align with the Council's goals and housing aspirations, incorporating both digital and traditional marketing channels.


- Performance Metrics: Develop and track marketing performance metrics, providing regular reports and insights to senior management to guide strategy and decision-making.


- Brand Ambassador: Act as the Brand Ambassador for Eastbrooke Homes, ensuring consistent messaging across all marketing materials and platforms.




About You:


We are looking for a strategic leader with extensive experience in new homes sales and marketing, particularly at a senior level for a regional or national builder or housing association. The ideal candidate will have a proven track record of delivering against targets, managing marketing campaigns, and leading a sales team.




Key Qualifications and Skills:


- Extensive Experience: Relevant degree-level education or extensive experience in new homes sales and marketing.


- Financial Acumen: Demonstrable financial management and commercial experience.


- Leadership Skills: Proven record of leading and developing successful sales and marketing teams.


- Organizational Excellence: Excellent organizational skills and the ability to manage multiple projects.


- Communication: Strong communication skills, both oral and written.


- Technological Proficiency: Experience in using CRM systems and innovative technologies to maximize off-plan sales and customer reach.




Why Work for Us?


Eastleigh Borough Council is known for its innovation and commitment to delivering high-quality services to our customers and the community. We support and develop our staff, creating an inclusive, innovative, and enjoyable work culture.




Our excellent package of benefits includes:


- 31 days of annual leave


- Flexible working arrangements with the ability to accrue up to 2 additional flexi leave days per month.


- Defined Benefit Pension Scheme.


- 30% off Full Membership at Places Leisure Eastleigh.


- Confidential Employee Advice and Support Programme.


- Car and Season Ticket loans.


- Excellent working environment and support for continuous professional development.


- A good work-life balance and opportunities for career progression.




If you have the skills, experience and motivation we are looking for, we would love to hear from you.




For further information please contact Will Purvis by emailing will.purvis@eastleigh.gov.uk




Closing date: 10 August 2025


Interview date: To be confirmed

Employment & compensation

Employment type

Full time

Employment status

Permanent

Weekly contract hours

37.00

Salary band

12

Salary ()

56,512-59,244 + Market Supplement