Job Description

:
Sales Director
Salary: 120,000 per annum (negotiable) + Car + Bonus + Executive Benefits
Location: Hereford or Coventry (with frequent travel to the Hereford area required)
About the Company
Our client is a well-established UK manufacturer and supplier of innovative fire-safety, site-safety and life-saving equipment for the construction and industrial sectors. Their reputable product portfolio including advanced wireless detection systems, evacuation technology, fire extinguishers, responder stations and is trusted by major contractors, housebuilders and infrastructure organisations nationwide.
As the business continues to expand, they are seeking an experienced and dynamic Sales Director to lead the national commercial function and support the next stage of growth.
The Opportunity
Reporting to the Managing Director, the Sales Director will define, lead and deliver the company's UK sales strategy. The role requires a high-energy, commercially driven leader with experience in the building, construction or safety-equipment sectors.
The position is based in Hereford or Coventry, with regular travel to Head Office and customer sites across the UK.
Key Responsibilities
Strategic Leadership

• Develop and implement national sales strategies to support ambitious growth plans.
• Monitor and analyse market trends, competitor activity and customer insights to guide commercial decisions.
• Establish annual sales quotas, revenue targets and performance KPIs.
• Develop comprehensive territory and field-sales plans to maximise market coverage.

Team Development and Performance

• Lead, motivate and develop a high-performing national sales team.
• Recruit, onboard and coach sales professionals to achieve consistent results.
• Review KPIs, performance data and behaviours to drive continuous improvement.

Business Growth

• Grow revenue across construction, civil engineering, housebuilding, infrastructure and industrial markets.
• Lead major tender processes, negotiate long-term agreements and secure strategic partnerships.
• Drive adoption and growth of both existing and newly launched product lines.

Customer and Stakeholder Engagement

• Build strong, trusted relationships with contractors, procurement teams and project stakeholders.
• Negotiate and secure high-value contracts with a focus on long-term customer satisfaction.
• Represent the company at industry exhibitions, conferences and client meetings.

Operational and Commercial Oversight

• Manage sales budgets, pricing frameworks and margin performance.
• Collaborate effectively with marketing, product and operations teams to ensure strategic alignment.
• Maintain an up-to-date understanding of compliance, regulatory requirements and product standards.

Requirements:

• Proven commercial leadership experience within construction, building products, safety equipment or related sectors.
• Highly driven, energetic and results-focused, with strong commercial acumen.
• Experienced in leading and developing national sales teams.
• Strong skills in negotiation, planning, forecasting and relationship-building.
• Excellent communication skills with the ability to engage senior stakeholders confidently.
• Comfortable using data and market insights to support strong decision-making.
• Willing to travel regularly throughout the UK.

Benefits:

• 120,000 per annum (negotiable)
• Company car or car allowance
• Performance-related bonus
• Executive benefits package
• Significant influence on the company's commercial direction and future growth
• A supportive, ambitious and forward-thinking working environment

IND25

Skills Required