Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation's marketing and sales policies.
TYPICAL ENTRY ROUTES AND ASSOCIATED QUALIFICATIONS
Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience. Qualifications in sales and from other relevant professional bodies are available.
TASKS
liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
discusses employer's or client's requirements, carries out surveys and analyses customers' reactions to product, packaging, price, etc.
compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research
handles customer accounts
recruits and trains junior sales staff
produces reports and recommendations concerning marketing and sales strategies for senior management
keeps up to date with products and competitors
Job Type: Full-time
Work Location: In person
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