Job Description

Objective

Lead the transformation of the sales function across inbound, outbound, showroom and trade. Build a repeatable operating rhythm--people, process and data--that maximises every market lead, strengthens trade/installer relationships, and delivers sustained growth in revenue and margin. Install the measures that matter and create a high-performance culture with clear ownership and pace.

Key Responsibilities

Sales leadership & performance

Set clear team/individual targets with activity and conversion expectations. Run a weekly cadence (huddles, pipeline reviews, coaching); hold owners to account. Use simple dashboards so performance, priorities and risks are visible daily. Close skill gaps via regular call listening and focused 1:1 coaching.

Lead capture & conversion

Optimise response to all leads (web, phone, samples, quotations, showroom, trade). Enforce speed-to-lead and structured follow-ups to raise contact and conversion. Improve qualification and guide accessory attach to lift AOV. Work with Marketing to improve lead quality and campaigns that convert.

Pipeline, quoting & forecasting

Standardise stages with clear exit criteria and 'age-in-stage' limits. Use consistent quote templates; commit to fast turnaround and timely follow-ups. Maintain clean forecasts and pipeline coverage with simple win/loss insights. Drive hygiene: next steps on every deal; no orphaned quotes.

Trade & key accounts

Build a tiered trade programme (benefits, price bands, simple onboarding). Map and pursue targets (building merchants, fit-out, FM, installers etc) with a focused plan. Hold quarterly reviews with top accounts; agree joint plans and pull-through. Strengthen relationships with site visits and practical product support.

Pricing & margin discipline

Protect margin via price guardrails and sensible discount approvals. Improve mix and attach of underlay/trims/thresholds to raise order value. Monitor leakage (unapproved discounts, avoidable returns) and fix root causes. Align promotions to stock and seasonality without eroding GP.

Customer experience & collaboration

Ensure smooth handoffs with Operations and Customer Service to reduce cancellations. Pre-empt stock/delivery issues and keep customers clearly informed. Feed customer insights to Buying and Marketing to improve ranges and messaging. Promote first-time resolution and a consistent, professional sales experience.

Candidate Profile

Proven success leading and transforming sales teams (retail/e-commerce/trade; building materials/flooring advantageous). Data-driven coach with strong pipeline and performance management discipline. Commercially sharp on pricing, promotions and margin protection; disciplined forecaster. Confident communicator who builds trusted cross-functional relationships. Comfortable with CRM/telephony and dashboards; hands-on, decisive, delivery-focused.
Job Type: Full-time

Pay: 40,000.00-64,200.28 per year

Benefits:

Company pension Free parking Store discount
Work Location: In person